The article examines the urban identity of the inhabitants of the Ural metropolis. Today, urbanisation has reached an enormous scale and speed of development, and these processes cannot but have an impact on certain changes in human life. For people to live productively, there must be some common ground, something to unite them, something to hold them together. Urban identity is the inception of unity. The study is aimed at the analysis of what city dwellers think about the existence/absence of

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... urban identity. The study was conducted in 2018 in Yekaterinburg, which is one of the largest metropolises in the Urals; for the purpose of the research, qualitative and quantitative strategies were applied. During the study, 345 Yekaterinburg residents were enquired via the combination questionnaire method (online survey, street interview). The sampling was random. Respondents were randomly sampled from city residents born in Yekaterinburg and having resided in the city for over 20 years. The study revealed that Yekaterinburg residents recognise the existence of urban identity in the metropolis. City residents attribute major significance to local identity (47.0 % of respondents). Its indicators are the residents' engagement with the city, the urban space, knowledge of the city's culture, and being born in or living in the metropolis for a long time. Territorial and national identities are of minor significance in the practice of integration into urban space. The survey found that every second person surveyed thinks that ideally one should be born and grow up in Yekaterinburg, passing through all the stages of socialisation, and if they were not born, then they should live in the city for at least 10 years to be a true resident of Yekaterinburg.