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PENGARUH FAKTOR LOKASI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA UMKM SUNTHAI TEA STABAT
JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL
Consumer satisfaction is how consumers feel when comparing what they anticipated to what they really received. Maintaining customer satisfaction is crucial for both large and small organizations, including MSMEs, because a company can only survive and expand if it maintains and increases customer satisfaction. This study aims to determine how location, product and service quality, and location effect customer satisfaction in small and medium-sized enterprises (SMEs) such as Sunthai Tea Stabat.doi:10.55047/jekombital.v1i2.299 fatcat:xjp3buobindirhcgjsnor3ihuq