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Digitalisation lays the groundwork for the emergence of novel business models taking advantage of modern technologies. Simultaneously, the new business models face an array of legitimacy challenges. This paper proposes an integrated framework for studying legitimacy challenges through the lens of managerial choices and consequences of the business model at the ecosystemic level. It combines and elaborates on essential legitimacy aspects connected to digitalisation, reflecting on stakeholders atdoi:10.54337/jbm.v10i1.6794 doaj:82a450de090740e7a3b874f4d2022609 fatcat:or7fpgiyrjgsxotqig5u6oyyom