This exploratory research asks whether the public relations messages created by activist organizations and published in an unfiltered medium – their own Web sites – fit Snow and Benford's framing processes (Benford & Snow, 2000). These authors suggest that issue-related messages from activist organizations be structured to include their core framing tasks to help inform and motivate individuals seeking information about a particular issue. The findings indicate that only 18% of the Web sites in

more »

... the study contained issue-related public relations messages that included all of the framing tasks. These results suggest that activist groups represented in this study may not be making the most efficient use of their Web sites as a means of advancing their interests.