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In the attraction, compromise, and similarity effects, alternatives are repeatedly compared in pairs on single dimensions
2014
Cognition
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In multi-alternative choice, the attraction, compromise, and similarity effects demonstrate that the value of an alternative is not independent of the other alternatives in the choiceset. Rather, these effects suggest that a choice is reached through the comparison of alternatives. We investigated exactly how alternatives are compared against each other using eye-movement data. The results indicate that a series of comparisons is made in each choice, with a pair of alternatives compared on a
doi:10.1016/j.cognition.2014.03.006
pmid:24762922
fatcat:ehhg2qw37vdbxe6txpvdri62uu