Buyer behaviour for Life Insurance in India

Saudamini Tiwari
Life insurance means a contract between an insured and an insurer where the insurer promises to pay a sum of money in exchange for a premium, upon the death of the insured person. Depending on the contract, other events such as terminal illness or critical illness can also trigger payment. The policy holder typically pays a premium, either regularly or as one lump sum. Other expenses can also be included in the benefits. This research paper on the buyer behaviour for life insurance because
more » ... urance because basically life insurance means given above but today's time the buyer take the policy as a saving plan. Even the life insurance company also advertised its policy as saving plans policy. This study includes the survey data of life insurance with special reference of Gwalior. So in this study we analyse the buyer behaviour, loyalty of the customer, problems, and solutions of problems and the suggestion regarding the improvement of policy terms and conditions for particular company policies with some survey data.