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The aim of this study is to examine the lecture method preferences of Ukrainian consumers of educational services. The study has observed two popular methods of providing educational services: the auditory method and the visual method. Research methodology included: information research; questioning and statistical processing of questionnaires; graphical representation of results and verification of statistical hypotheses. The sampling included two groups of students and one group of schooldoi:10.18488/journal.61.2019.72.54.65 fatcat:lmepjehqpvesfotxkvyz5j6z4u