Buying preference of 4-wheeler-An exploratory study at Bhubaneswar

Madhusmita Choudhury, Bhusan Mishra, Dr Mohanty
2017 International Journal of Marketing & Financial Management   unpublished
Targeting the right set of customers for any given product is very important problem in business (B2B / B2C). In this paper we propose a new approach to solve this problem based on product ranking attributes specifically for the automotive sector. We listed different features of 4 wheelers the buyer may be interested while buying car. Each features than ranked and also ranked according to the Demographic features like Gender and income. We than also surveyed the preferable financer to buy car.
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