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An EXARC 'call to arms' to reevaluate and develop your Open-Air Museum's interpretation strategy. The year 2020 started out for museums as usual, with plans for new exhibitions, new buildings even, and above all many events and visitors. Soon we saw how wrong we were. Open-air museums who had prepared to open up for the season found out that COVID-19 meant they were sitting ducks: no visitors, no income, no life in the museum area. The situation will not return to 'normal', we will have todoaj:cf6075b309b64fd48836c96676c9f3a4 fatcat:rzri6lh7wrhhjohv3adwngdczy