Food Enhancers Usage in Home Food Preparation among the Young Working Women in Malaysia: A Qualitative Study

Ain Maisarah Samad, Mohd Salehuddin Mohd Zahari, Hairul Nizwan Abdul Majid, Mohd Hafiz Hanafiah, Universität Kassel
This paper explores the usage of food enhancers in food preparation among young working women in Malaysia. The study informants were drafted using the purposive snowball strategy to participate in a semi-structured interview in this qualitative study. The interview data were recorded and analysed according to the research aims. The majority of the informants claimed that they used food enhancers to enhance the flavour and taste while reducing cooking time and minimising preparation processes.
more » ... addition, as they understood the adverse effect of food enhancers, the informants avoid using them and will only opt for them whenever their cooking time is scarce. The study findings contribute to a growing literature on the consumption of food enhancers among young women, a critical aspect of the modern Asian family structures. Its findings reinforce the need for public awareness to promote controlled consumption of food enhancers and additives, especially among modern households.
doi:10.17170/kobra-202110144890 fatcat:mlwlgkrbpbbx5frufwdsjf4fie