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To identify the critical factors that influence the purchase decision of shoes in Thiruvallur Town and to find out the reason for selecting a particular brand and to determine the level of consumer satisfaction on branded sports shoes. In this research study, survey method is used. The purchase decisions are majorly influenced by the price and brands. Affordability and durability are the major factors influences the customers for sticking to a particular brand. The level of satisfaction offatcat:w4bttwwxcjaq7me5akwu37rhve