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Tools to Create Appropriate Perception of CSR and PR Practitioners Support

Oleh Hlushko
2018 Kwartalnik Nauk o Przedsiębiorstwie  
The article aggregates a variety of tools aimed to boost awareness and understanding of social responsibility among different groups of shareholders. At the same time the re-search shows a list of tools applicable for public relations (PR) practitioners (not only) to disseminate and promote corporate social responsibility (CSR). This paper emphasizes two groups of tools as qualitative and quantitative. All the tools were analyzed according to the scope of needed activities and interpreted in
more » ... d interpreted in terms of applicability to the CSR goals.
doi:10.5604/01.3001.0012.7780 fatcat:fpfccuez55e55pzpi5tygdffti