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Afifah Masikah, Alvi Furwanti, Alwie, Mahasiswa Program, Pascasarjana Fakultas, Ekonomi Universitas, Riau. "PENGARUH EFEKTIVITAS IKLAN EXCLUSIVE SERIES DEWI SANDRA TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN KOSMETIK WARDAH DI KOTA PEKANBARU."