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In 1992 the National Oceanic and Atmospheric Administration (NOAA) convened a panel of prominent social scientists to assess the reliability of natural resource damage estimates derived from contingent valuation (CV). The product of the panel's deliberations was a report that laid out a set of recommended guidelines for CV survey design, administration, and data analysis. This paper focuses on one of these guidelines --the Panel's call for the "temporal averaging" of willingness-to-pay (WTP)doi:10.2307/3147279 fatcat:n27dzt4pwrdtbfhd65dai6vcxy