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New entrepreneurs' behavior models with controversial consequences are forming on Internet-platforms of sharing economy. The aim of the article is to reveal theoretical and methodological approaches to behavior model of micro-entrepreneurs in the market of Internet-platforms and evaluate the consequences for sustainability of micro-entrepreneurs and economy. The dialectical method, cause-and-effect analysis, deduction and induction, analysis and synthesis were used. The research of sharingdoi:10.1051/e3sconf/202020803014 fatcat:4tksk7b2xrh2thadl4ubpwj7py