ASSESSMENT OF OPPORTUNITIES AND CHALLENGES OF ETHIOPIAN BANKING IN ADOPTING E-SERVE
International Research Journal of Management and Commerce (IRJMC)ISSN
Researchers investigated the challenges and opportunities of adopting E-services in Commercial Bank of Ethiopia. The study conducted based on the data gathered from four branches of CBE, one district office and head office. Statistically analyzed data was obtained from a self administered questionnaire that was distributed to the targeted respondents on 80 customers and 50 employee were sampled using non-probability sampling techniques. The study employed both qualitative and quantitative
... quantitative approach. The study found the opportunities that are environmental factors to adopt E-banking services in CBE includes government support, competitive pressure, legal framework, the national Information Communication Technology(ICT) infrastructure, and government programs on raising ICT awareness. Further, this paper considered technological factors as opportunity to adopt E-banking in CBE. The study also identified environmental factors that are considered as challenges faced by CBE in adopting the new technology and these are high rate of illiteracy, low level of internet penetration, poorly developed ICT infrastructure, high cost of internet, and lack of financial networks that link different banks, 2 | P a g e frequent power interruption technical problems on E-banking products, and no immediate solution to technical problems. At the end, researchers' suggested some measures, which could be taken by the bank and government. The suggestions include: the bank should try to utilize all opportunities that are identified in this research, should focus on informing customers the benefit of using E-banking by using medias and the government should support the bank by developing ICT infrastructure and establish strong legal framework on use of E-banking services.