Filters








1 Hit in 0.04 sec

KANVAS İŞ MODELİ ANALİZ YÖNTEMİ İLE YENİ BİR İŞ MODELİ ÜRETİMİ: ALIŞVERİŞ MERKEZİ ÖRNEĞİ

Lale AYDIN, Berfu DEMİR, Erdal AYDEMİR, Günseli BOŞGELMEZ
2020 Süleyman Demirel Üniversitesi Vizyoner Dergisi  
Technological developments and changes in customer demands cause businesses to handle business models repeatedly. At this point, canvas business model is used as an analysis method in order to successfully revise the old business models and build new business models on a more solid basis. In the study, a renewal and improvement models are designed on a business model for a large shopping center in Isparta. A questionnaire study is conducted for the examination of the customers, and the canvas
more » ... s, and the canvas business model canvas and score table are prepared for the current situation. As a result, suggestions about the necessary changes are presented, the success of the shopping center and the success of the strategies for bringing the customer satisfaction to the targeted level are demonstrated numerically and visually by the analysis approach of the canvas business model.
doi:10.21076/vizyoner.651317 fatcat:cxigvnjcm5calg77tj7z5q5vva