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The article analyzes the concept of intensity promoted in late capitalism, and its difference from the teleological intensity of the countercultural sixties. Intensity is approached through psychoanalytic lenses as related to Freud's drive theory, and to Lacan's concept of jouissance. Counter-depressive intensity persists today devoid of any meaning, as it is a self-legitimating strategy of the most perfect and best conformed capitalist subject. The notion of the culture of intensity covers thedoi:10.15291/sic/2.9.lc.1 fatcat:sh6jirpwffc53m5yabmuwtc56y