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A probabilistic approach to build models for paired comparison experiments based on the comparison of two Pareto variables is considered. Analysis of the proposed model is carried out in classical as well as Bayesian frameworks. Informative and uninformative priors are employed to accommodate the prior information. Simulation study is conducted to assess the suitability and performance of the model under theoretical conditions. Appropriateness of fit of the model is also carried out. Entiredoi:10.18187/pjsor.v13i4.1924 fatcat:jtdhc5dghnee7jv35kuh74iugu