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A REVIEW OF INTERNET SHOPPING FACTORS: DO THE TECHNOLOGY ACCEPTANCE MODEL OR THEORY OF REASONED ACTION MODEL APPLY?

2009 Issues in Information Systems  
Electronic commerce and Internet shopping have exploded in the last decade. At last estimate total electronic Business to Consumer sales amounted to an estimated $130 billion in 2006 [8]. This manuscript is a first attempt to test two common theories of behavior and test their applicability to Internet shopping. It is important to understand the factors involved in Internet shopping behavior to maximize productivity and consumer experiences.
doi:10.48009/2_iis_2009_495-504 fatcat:w6kz7utnsfhflommjdcpzoyv3m