A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is
Cause-related Marketing (C-RM) has received an increasing interest worldwide due to its positive impacts on companies' revenues and reputation. This study investigates the role of marketing communications in shaping consumer awareness of C-RM campaigns. A sample of 397 subscribers who use the services of three mobile service provider in Jordan was used to examine the relationships between consumer awareness of C-RM on the one hand and advertising, public relation, and direct digital marketingdoi:10.5539/ijms.v6n2p163 fatcat:g6s5dlat35bb7atspkkmhzy7lm