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There is an increasing necessity to implement water treatment technologies in order to optimize the use of freshwater resources as the global nursery and greenhouse industry grows. Unfortunately, their adoption has been limited. This study tested a conceptual model for technology adoption based on the Theory of Diffusion of Innovations in tandem with Adaption-Innovation Theory and Critical Thinking Style literature. Using a series of linear and logistic regressions, three characteristics of andoi:10.3390/w11122470 fatcat:2qhrgn5twbbqfnefr4tjl3is24