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This study aims to identify the factors influencing the perception towards organized retailing from unorganized retailers. The primary data was gathered by administering a prearranged questionnaire with 100 customers selected purposively from Ernakulam District in Kerala. The rationale of the study is twofold: First, to examine the shift in perception in the retail sector taking place due to organized form of retailing. Secondly, the area has remained largely an unexplored part of research tilldoi:10.6084/m9.figshare.13323218.v1 fatcat:5rtd37oh3rhplogewgbklihvlq