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Impact of Organised Retail on Unorganised Retail in India - The Changing Perspective.pdf [article]

Sudeep B Chandramana
This study aims to identify the factors influencing the perception towards organized retailing from unorganized retailers. The primary data was gathered by administering a prearranged questionnaire with 100 customers selected purposively from Ernakulam District in Kerala. The rationale of the study is twofold: First, to examine the shift in perception in the retail sector taking place due to organized form of retailing. Secondly, the area has remained largely an unexplored part of research till
more » ... rt of research till date especially in Ernakulam. The data analysis of customer attitude towards unorganized and organized retailers shows that there is a difference between the consumers' perception towards both organized retailers and unorganized retailers regarding their store image, range of products, brand choices, price, store atmosphere, credit availability, and shop proximity. The data has been collected with the help of structured questionnaire containing close and open ended questions. Statistical software and MS excel were extensively used for analyzing the data collected.
doi:10.6084/m9.figshare.13323218.v1 fatcat:5rtd37oh3rhplogewgbklihvlq