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The background of this research to understand the importance of customer satisfaction will result customer loyalty on consumer's of automobile. The design of this research applies a research model based on consumer's of Suzuki Ertiga In Suzuki Indonesia Company which locard in East Bekasi. A total of seventy consumers as respondents were analyzed using multiple regression analysis with SPSS 17. The objectives of this research to examine the importance will result on customer retention anddoi:10.23971/jaq.v1i1.629 fatcat:j2dvesduljhf7i6mzzqnjv2py4