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As in the case of brick and mortar firms, the Federal Trade Commission encourages online companies to post privacy notices and to honor promises in them. This study examines how seals of approval are used by corporations that conduct business online. Specifically, this study found that firms are using TRUSTe, BBBOnline, WebTrust, and HIPAA seals to demonstrate their compliances with online privacy concerns. However, the percentage of firms displaying the seals on their Websites is rather small.doi:10.48009/2_iis_2006_208-212 fatcat:txtt2vjhengv5dskq2hzu6juaq