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The article discusses the concept of work motivation by identification it's level for getting more clear view about the possibilities to improve business performance. The article presents the sociological research methodology focused on longitudinal monitoring of work motivation level by three specific indicators performed in the Institute of the Social Technologies at Samara State University (Russian Federation), which is common to the harmonized EU Program of Business and Consumer Surveys ofdoi:10.15181/rfds.v19i2.1288 fatcat:tdryz4t4hbc4xaws3jkwxf2voe