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Nonprofit Course Offerings in U.S. Integrated Marketing Communications Programs

2017 International Journal of Media Journalism and Mass Communications  
Integrated marketing communications programs at colleges and universities offer students opportunities to learn strategic methods of promotion. In the nonprofit field, students can utilize their knowledge and skills to impact society, but there are differences between promoting products and promoting causes. This study examines the extent of course offerings with a focus on or inclusion of nonprofit marketing communications content within integrated marketing communications programs in the
more » ... rograms in the United States. Findings reveal the potential for institutions to do more to expose students to strategies specific to promoting nonprofit organizations.
doi:10.20431/2454-9479.0302002 fatcat:voqllinkgnay5hsxffwhjzaw5e