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This paper discusses some limitations and possibilities that may contribute to a more sustainable use in water resources management from the managers' perception of a multinational company of the automotive industry inserted in Paulista Macrometropolis. We present part of the first findings during the prospecting period in the industry, in 2016, that impact the decision making in the industry water management and bring a reflection on these actions. The research methodology is qualitative,doi:10.33448/rsd-v9i2.1920 fatcat:ifjrzwsgtjd4zfgd5oewfwd53e