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The corporate culture, the key factor affecting business core competitiveness, is the most strategic management thinking and management method for modern enterprises. The paper discusses that corporate culture plays an important role in the growth of enterprises, analyzes that enterprises should build what type of corporate culture under new economic form? The corporate culture, as a management theory and management method, seen in the late 1970s and early 1980s, was raised by some Americandoi:10.5539/ijbm.v4n1p160 fatcat:zc75smfedzfa3gmrudqsxbycga