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The features of supply and demand in the service market, the main trends in the market of household services, its dynamics for the period from 2010 to the present in the Russian Federation have been considered. The level of influence of marketing tools on the customer's perception (collaboration, full information about the service, advertising campaign, employee motivation, presentation of new products, etc.) has been studied, the results of the study have been given, the main measures fordoi:10.26425/1816-4277-2020-5-135-142 fatcat:akb57qlrlzh67gvgjtnl5knjke