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Employer branding is an intriguing junction of marketing and human resource management, where the positive intangible perception of the employer makes the organization a valuable and sort out the brand to look. It is antecedents and outcomes have been tried and tested; however, there is a need to empirically test how employer branding lure the employees to perform well and to remain loyal to the employer. This study aimed to find the mediating impact of employee engagement between thedoi:10.15408/etk.v19i1.12320 fatcat:rzfbtk363jg3jacc725htuogcm