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In this article, I study the development of Mouraria's Mercado de Fusão in the context of what I term "Invented Difference"—a marketing strategy that capitalizes on a utopist multiculturalism that lacks historicity and continuity—as a means by which to unpack how twenty-first-century multicultural space is produced in Lisbon, a rapidly changing city with a booming tourist economy. Through this lens, I analyze the market's visual and material landscape—specifically its sculptures and fooddoi:10.21471/jls.v2i2.130 fatcat:fmo7voo2rfhv3e3skz3k5772em