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This study investigates the buying behavior of farmers towards agrochemical products which is considered as highly important for a healthy food concept. The key objective of the study is to investigate the key factors that influence and determine the buying behavior of farmers towards agro-chemicals. Questionnaire survey was conducted from 292 farmers selected by a convenient sampling in the district of Ampara, Sri Lanka. The multiple linear regression was used to achieve the objective of thedoi:10.35940/ijrte.b1517.0982s1119 fatcat:ymbpdu36qfggzcmyazttazvjjy