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Maatand human communication: Supporting identity, culture and history without global domination

Molefi Kete Asante
2012 Communicatio  
This paper discusses the ancient Egyptian ideal of Maat, or the moral order, and its implications for human communication. It is argued that the communicator must always be in search of harmony, balance, order, justice, truth, righteousness, and reciprocity. Maat opens up possibilities that go beyond tolerance for the Other towards profound respect.
doi:10.1080/02500167.2012.717343 fatcat:xo2rjg6mkfhmhe2c2vj7mgo7pa