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This study analyzes how the market structure and intensity of competition in the Dutch daily newspaper industry have changed over the last decades. The industry comprises distinct market segments: national newspapers and regional ones. The dynamics in this industry are studied using a decomposed market share mobility statistic. Decomposing this statistic allows an analysis of the market share transfers of newspapers both between and within these market segments. It offers an appropriatedoi:10.1207/s15327736me1502_3 fatcat:qdhxx2kqpvafvgum3l2nvav7xi