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Effect of the Tourism Value Made to a Tourism Motivation on Water Leisure Sposts Tourism
수상레저스포츠관광의 관광동기가 관광가치에 미치는 영향

Yk-Su Lee
2011 The Journal of the Korea Contents Association  
This study is were to demonstratehow tourism motivation related to Water leisure influence the effectiveness of tourism value, based on the empirical information provided by Chung-ju visitors. The result of study revealsthat there are some significant motivational differences depending on the level of the visitors' past water leisure experiences. In addition, the tourism motivation impacts partly on the effectiveness of tourism value. These findings enable entrepreneurs to participate in
more » ... rticipate in efforts not only to provide separate stimulus elements depending on level of water leisure experiences but also to propose several innovative strategies that could be adopted and applied to water leisure tourism value. ■ keyword :|Water Lesisure|Tourism Motivation|Tourism Value|
doi:10.5392/jkca.2011.11.2.425 fatcat:sfccw3sea5avrjumt3e2f3x6uq