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Evaluating The… 4135 Jurnal EMBA
The role of the physical environment in influencing customer behaviors and in creating a provider's image is especially pertinent in a service industry such as the restaurant industry. What appeals to consumer preferences is not just food and drink, but also a pleasant dining environment. Increased attention is paid not only to the price and the merchandise itself, but also to providing a pleasant and possibly exciting shopping atmosphere. This research aims to identify how the Physicalfatcat:2ariiqhgljdn5ekxaifmv7nrya