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ABSTRACTImage is an important component for universities because it can increase public confidence. Efforts to improve this image can be done with a communication strategy by the public relations institution of higher education. This study seeks to find out the communication strategies of two Islamic tertiary institutions, namely State Institute for Islamic Studies of Surakarta (IAIN Surakarta) and State Institute for Islamic Studies of Salatiga (IAIN Salatiga). Both universities were chosendoi:10.15575/idajhs.v13i2.6330 fatcat:kv55wwntxva73hk2u3fyesmqdu