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Problems of ineffective communication in public administration affect the quality of life of every citizen. According to the authors, the communication strategy is one of the most important elements of the mechanism for forming and implementing state economic policy. The communication strategy involves the development, implementation and updating of the system of standards that govern the interaction of authorities with the target audience. Currently the main factor ensuring the effectivenessdoi:10.15405/epsbs.2020.12.03.69 fatcat:ppvysfyg7bcstba2dpiass7glm