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6 7 a b s t r a c t a r t i c l e i n f o 8 Medial prefrontal cortex 22 When making a difficult choice, people often justify the choice by increasing their liking for the chosen object 23 and decreasing their liking for the rejected object. To uncover the neural signatures of choice justification, we 24 used functional magnetic resonance imaging to monitor neural activity when subjects rated their preference 25 for chosen and rejected musical CDs before and after they made their choices. Wedoi:10.1016/j.neuroimage.2010.11.076 pmid:21130888 fatcat:xj7udf7d5bd7flbkelcxwrdr7y