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Will This Video Go Viral

Quyu Kong, Marian-Andrei Rizoiu, Siqi Wu, Lexing Xie
2018 Companion of the The Web Conference 2018 on The Web Conference 2018 - WWW '18  
It retrieves the metadata and the past popularity series of Youtube videos, it employs Hawkes Intensity Process, a state-of-the-art online popularity model for explaining and predicting video popularity  ...  This system will help both content consumers and content producers in a range of data-driven inquiries, such as to comparatively analyze videos and channels, to explain and predict future popularity, to  ...  Explaining what makes videos go viral, and identifying them early would prove useful for advertisers and content providers.  ... 
doi:10.1145/3184558.3186972 dblp:conf/www/KongRWX18 fatcat:c4ldbvzlvjay5e7yxtgiwwkkai

Online Popularity under Promotion: Viral Potential, Forecasting, and the Economics of Time [article]

Marian-Andrei Rizoiu, Lexing Xie
2017 arXiv   pre-print
This paper presents an in-depth study of popularity dynamics under external promotions, especially in predicting popularity jumps of online videos, and determining effective and efficient schedules to  ...  We make increasingly accurate forecasts of future popularity by including information about the intrinsic properties of the video, promotions it receives, and the non-linear effects of popularity ranking  ...  We thank Alban Grastien and Christian Walder for insightful discussions that seeded ideas in this work.  ... 
arXiv:1703.01012v3 fatcat:lxkrfuevmra4jggufuei2zuhvm

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

Joseph E. Phelps, Regina Lewis, Lynne Mobilio, David Perry, Niranjan Raman
2004 Journal of Advertising Research  
This study investigates the processes behind non-corporate videos from YouTube.com going viral.  ...  Additionally, the sharing and finding of videos is examined. Focus groups, content analysis of popular videos and an online survey were used to collect this data.  ...  This would be the first step for a video to go viral; it must first gain some popularity amongst YouTube users themselves.  ... 
doi:10.1017/s0021849904040371 fatcat:poeidtfwmrgi5n5ejazhzdbszy

Intelligent Parallel Mixed Method Approach for Characterising Viral YouTube Videos in Saudi Arabia

Abdullah Alshanqiti, Ayman Bajnaid, Abdul Rehman, Shuaa Aljasir, Aeshah Alsughayyir, Sami Albouq
2020 International Journal of Advanced Computer Science and Applications  
the preeminent impulse for letting a regular video go viral.  ...  The current literature surrounding virality problem appears sparse concerning development theories, investigations regarding empirical facts, and an understanding of what makes videos go viral.  ...  of what makes videos go viral.  ... 
doi:10.14569/ijacsa.2020.0110382 fatcat:dz4teswl5zdhxdl2qdnazny7kq

"Yes We Can": How Online Viewership, Blog Discussion, Campaign Statements, and Mainstream Media Coverage Produced a Viral Video Phenomenon

Kevin Wallsten
2010 Journal of Information Technology & Politics  
media coverage of the most popular online political video of the 2008 campaign -will.i.am's "Yes We Can" music video.  ...  This paper provides an initial assessment of the complex relationships that drive viral political videos by assessing the interplay between audience size, blog discussion, campaign statements and mainstream  ...  Google -in an attempt to increase ad revenue from YouTube -has formulated a special algorithm to predict which videos are about to "go viral."  ... 
doi:10.1080/19331681003749030 fatcat:egk3r6rz4zh4xnmetcq34lqw4i

Pseudo-Cores: The Terminus of an Intelligent Viral Meme's Trajectory [article]

Yayati Gupta, Debarati Das, S. R. S. Iyengar
2015 arXiv   pre-print
In this paper, we revisit the idea of a core-periphery structure and apply it to understand the trajectory of a viral meme in a social network.  ...  Comprehending the virality of a meme can help us in addressing the problems pertaining to disciplines like epidemiology and digital marketing.  ...  Kevin Alloca, Youtube's trends manager elegantly addressed this question of meme virality in his TED talk -"Why Videos go Viral ?" [2] .  ... 
arXiv:1507.07833v3 fatcat:6ffwj6v5yzdvpby7mshxxbluaa

A means to an end: Using political satire to go viral

Elsamari Botha
2014 Public Relations Review  
With the rise of video sharing giants like Youtube and Google Video, coupled with increased broadband connectivity and improved sharing functionality across social networking sites, the role of the viral  ...  This paper focuses on the intrapersonal reasons for content going viral in the context of political satire. More specifically, the role of emotion in the spread of content online, is investigated.  ...  This suggests that the Last Dictator video facilitated this process of emotional contagion better than the Julius Malema video.  ... 
doi:10.1016/j.pubrev.2013.11.023 fatcat:zebrzym4yva5poawsnr5wijapm

Will You Ever Become Popular? Learning to Predict Virality of Dance Clips [article]

Jiahao Wang, Yunhong Wang, Nina Weng, Tianrui Chai, Annan Li, Faxi Zhang, Sansi Yu
2021 arXiv   pre-print
Dance challenges are going viral in video communities like TikTok nowadays. Once a challenge becomes popular, thousands of short-form videos will be uploaded in merely a couple of days.  ...  Therefore, virality prediction from dance challenges is of great commercial value and has a wide range of applications, such as smart recommendation and popularity promotion.  ...  U20B2069), Foundation for Innovative Research Groups through the National Natural Science Foundation of China (Grant No. 61421003) and CCF-Tencent Rhino-Bird Research Fund.  ... 
arXiv:2111.03819v1 fatcat:yi5dqg7pxzfi7cc2rukx5g26ym

An Ethnography Study of a Viral YouTube Educational Video in Ecuador: Dealing With Death and Grief in Times of COVID-19

Lydia Giménez-Llort
2021 Frontiers in Psychiatry  
To our knowledge, this case study is the first original research that explores the ethnography of (i) a viral video, (ii) on death and grief taboo topics, (iii) for prescholars, and (iv) before and during  ...  The use of YouTube as a digital platform to disseminate/search for knowledge exploded, raising the need to conduct ethnographic studies to describe this community's people and culture and improve the booming  ...  such as disenfranchised grief presented in the children's story, was able to go viral.  ... 
doi:10.3389/fpsyt.2021.648569 fatcat:cr2fjxrlf5a3fjnzrpokciqrzy

Weight Stigma Goes Viral on the Internet: Systematic Assessment of YouTube Comments Attacking Overweight Men and Women

Yongwoog Andrew Jeon, Brent Hale, Eric Knackmuhs, Michael Mackert
2018 Interactive Journal of Medical Research  
Methods: This study analyzed the content of YouTube comments that discuss overweight individuals or groups from 2 viral videos, titled "Fat Girl Tinder Date" and "Fat Guy Tinder Date."  ...  are verbally attacked), (2) gender of commenters and targeted overweight individuals, and (3) intensity of derogation depending on the targeted gender (ie, the number of swear words used within comments  ...  One of the most popular comments (indicated by the number of "thumbs up" received) states "I f****** hate fat b****," and another one says "If you're fat just move your f****** a** and go to a gym".  ... 
doi:10.2196/ijmr.9182 pmid:29559426 pmcid:PMC5883075 fatcat:qmt35q3tnrdtrhnbosew3ctv7e

A Critical and Semiotic Approach to the Wonderful, Horrible Life Cycle of the Kony 2012 Viral Video

Fernando Andacht
2014 tripleC: Communication, Capitalism & Critique  
were so disparaging that this function was disabled for the Kony 2012 video on YouTube.  ...  The main strategy of the video consists in what I have described elsewhere as the "index appeal" of popular factuality programming (reality shows, docudramas, talk shows and documentaries), namely, the  ...  Let us go to the video content now.  ... 
doi:10.31269/vol12iss1pp214-237 fatcat:yvcyjvcvtfhvvccl6gyhrnnutq

A Critical and Semiotic Approach to the Wonderful, Horrible Life Cycle of the Kony 2012 Viral Video

Fernando Andacht
2014 tripleC: Communication, Capitalism & Critique  
were so disparaging that this function was disabled for the Kony 2012 video on YouTube.  ...  The main strategy of the video consists in what I have described elsewhere as the "index appeal" of popular factuality programming (reality shows, docudramas, talk shows and documentaries), namely, the  ...  Let us go to the video content now.  ... 
doi:10.31269/triplec.v12i1.505 fatcat:rpmm5rla25a2jgmivu6s7rc3xi

The Structural Virality of Online Diffusion

Sharad Goel, Ashton Anderson, Jake Hofman, Duncan J. Watts
2015 Management science  
We use this notion of structural virality to analyze a unique data set of a billion diffusion events on Twitter, including the propagation of news stories, videos, images, and petitions.  ...  Nevertheless, we find that structural virality is typically low, and remains so independent of size, suggesting that popularity is largely driven by the size of the largest broadcast.  ...  Moreover, YouTube and Instagram are among the top 10 most followed accounts, further facilitating the visibility of videos and images, respectively.  ... 
doi:10.1287/mnsc.2015.2158 fatcat:vn3bttpad5arxlrgijcn2lpfny

The Key Elements of Viral Advertising. From Motivation to Emotion in the Most Shared Videos
Claves de la publicidad viral: De la motivación a la emoción en los vídeos más compartidos

Alberto Dafonte-Gómez
2014 Comunicar  
This paper focusses on those elements detected in its previous research as promoters of the sharing action in the 25 most-shared viral video ads between 2006 and 2013 using content analysis.  ...  The results obtained show the most common features in these videos and the prominent presence of surprise and joy as dominant emotions in the most successful viral videos.Desde sus orígenes a mediados  ...  Introduction and State of the Art. Viral Video Advertising and the Role of an Active Spectator Viral video advertising may be the most popular manifestation of viral marketing phenomena.  ... 
doi:10.3916/c43-2014-20 fatcat:ezvjfpa4qjhutien52bffr74fy

A regression approach for prediction of Youtube views

Lau Tian Rui, Zehan Afizah Afif, R. D. Rohmat Saedudin, Aida Mustapha, Nazim Razali
2019 Bulletin of Electrical Engineering and Informatics  
In this paper, we will be introducing two types of regression models for predicting the total number of views a YouTube video can get based on the statistic that are available to our disposal.  ...  YouTube has grown to be the number one video streaming platform on Internet and home to millions of content creator around the globe.  ...  ACKNOWLEDGEMENTS This paper is funded by International Grant Scheme vot W004 at Universiti Tun Hussein Onn Malaysia.  ... 
doi:10.11591/eei.v8i4.1630 fatcat:2megjk7u4zcivmmnlswhe2kkze
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