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Impacts of Experiential Marketing Components in Fashion Multi-tasking Culture Stores on Shopping Flow, Store Satisfaction, and Purchase Intention in China : Focusing on Shanghai
패션 복합문화 스토어의 체험마케팅 요소가 중국 소비자의 쇼핑몰입, 스토어 만족과 구매 의도에 미치는 영향 : 상하이를 중심으로

Jingying Yu, Hye Jung Jung, Kyung Wha Oh
2021 Fashion & Textile Research Journal  
ACKNOWLEDGEMENTS The authors would like to thank all members of The Business of Fashion and the McKinsey community for their contribution to the research and participation in the BoF-McKinsey State of  ...  What did you learn from that and what changes did you make to avoid problems cropping up again? That was probably our biggest crisis. We had never had to deal with that type of situation before.  ...  I would stop shopping at that brand I would significantly reduce shopping at that brand My shopping behaviour would not be affected I would slightly reduce shopping at that brand 34  ... 
doi:10.5805/sfti.2021.23.1.57 fatcat:5bzgzvjxkzdkpar2d3uneypwtu

Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

Kusum L. Ailawadi, Paul W. Farris
2017 Journal of Retailing  
The increase in the variety of channel formats, and the progression from single, to multi-, then to omni-channel marketing has made shopping and buying more convenient for consumers, but trickier to manage  ...  for marketers-both upstream suppliers and downstream retailers.  ...  Acknowledgment The authors thank James Weber, President and CEO of Brooks Running, for sharing his experience and insights about Brooks' distribution strategy.  ... 
doi:10.1016/j.jretai.2016.12.003 fatcat:b5xaa6fl4ngypbqiy23tcv7diy

Consumer Logistics: An Empirical Investigation [chapter]

Kent L. Granzin, Kenneth D. Bahn
2014 Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference  
transactions at the EU level is reflected by data for both consumers and retailers.  ...  Q12 What were the main reasons why you did not take action?  ...  5 Sending unsolicited products to consumers, asking them to pay for the products 6 Other unfair commercial practices And what did you do?  ... 
doi:10.1007/978-3-319-13254-9_4 fatcat:n7ci5qw2ajhtpbbnmltw7u2hru

The wellness prescription

Sharon M. Goldman
2011 Journal of Consumer Marketing  
Join us for 2 full days and meet the most powerful people in our industry, face to face. Martin Lindstrom, author of the international best-seller Buyology: Truth and Lies About Why We Buy.  ...  Stick tactics didn't deliver enough immediate WIIFM (what's in it for me) to make a noticeable impact.  ...  For example, Nike+ technology, in which a transmitter chip is put into shoes that support the tool, allows consumers to track such exercise metrics as distance run, time spent exercising, calories burned  ... 
doi:10.1108/07363761111101985 fatcat:5wj3ossr4nhkjhukhkka6txptu

Big Data Analytics: The New Boundaries of Retail Location Decision Making

Joseph Aversa, Sean Doherty, Tony Hernandez
2018 Papers in Applied Geography  
First, an online survey of retail location decision makers across a range of sizes and sub-sectors was administered.  ...  retail firms is only just beginning to change given the presence of new data sources and data analytics technology.  ...  Unlike some retailers that have constant flows of customer transaction data, this retailer has had an inability to link their voluminous transaction data to individual consumers.  ... 
doi:10.1080/23754931.2018.1527720 fatcat:kesps4n7ardu5enn63oqxto2bu

Assessing the Productivity of the UK Retail Sector

Jonathan Reynolds, Elizabeth Howard, Dmitry Dragun, Bridget Rosewell, Paul Ormerod
2005 International Review of Retail Distribution & Consumer Research  
This article seeks to identify, through an overview of existing data and related research, the extent to which retail productivity in the UK compares to global competitors and attempts to reach a consensus  ...  on the factors that determine retail productivity, whilst highlighting common performance measures for retailers and Government to use in measuring future productivity trends.  ...  data sources relevant to retailing work towards the development of more meaningful disaggregation of the industry exploring the potential for developing metrics which can be shared between retailers and  ... 
doi:10.1080/09593960500119416 fatcat:c7quvxal6rfjtk6quf2ipk2n5u

The Relative Advantage of Collaborative Virtual Environments and Two-Dimensional Websites in Multichannel Retail [chapter]

Alex Zarifis, Angelika Kokkinaki
2015 Lecture Notes in Business Information Processing  
Because I want to learn how they did it, so I can use it in my own work. Elements of it, at least. Participant: Oh dear.  ...  (from Consumer Behaviour) Intention to transact. Uses TAM, Trust and Consumer Behaviour to predict consumer acceptance. Good control variables. (reputation, satisfaction, shop.  ... 
doi:10.1007/978-3-319-19027-3_19 fatcat:eyxhyvpygfah7c2pgfzus2bzk4

Creation of Responsible Behavior and Impact on Sustainable Customer Buying Behavior in Retail Sector

Johana Paluchová, Renáta Benda Prokeinová
2014 Visegrad Journal on Bioeconomy and Sustainable Development  
Context of sustainable consumption is based on conscious and rational behaving consumer. The retail industry, from suburban big-box stores to boutique shops, is among the most public of industries.  ...  Retailers employ millions and directly enable most consumer purchases.  ...  These vary in shape transactions, which are used for mining association rules, respectively, using different metrics in the final stages recommendations.  ... 
doi:10.2478/vjbsd-2014-0008 fatcat:obk4lx6lu5edfgvhw4453mnkry

How consumers respond to product certification and the value of energy information

Sébastien Houde
2018 The Rand Journal of Economics  
I find that the coarse certification may help some consumers to pay attention to energy information, but for others, it may crowd out efforts to process more accurate, but complex, energy information.  ...  I study how consumers respond to competing pieces of information that differ in their degree of complexity and informativeness.  ...  Data and Environment The primary data source consists of all transactions made at a large US appliance retailer during 2008-2011 in which a full-size refrigerator was bought.  ... 
doi:10.1111/1756-2171.12231 fatcat:ymdeau324bcl3gqmr675ogp5g4

'Quali-Quant' Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a 'New Age' Car Dealer

Philip Moore, Howard Moskowitz, Samuel Rabino, Jeff Ewald
2005 Innovative Marketing  
Evolving information needs of retailers Retailers occupy an unusual position in the array of those seeking consumer insights.  ...  for cars like shopping for clothes -2 With such early stage 'quali-quant' methods, there is no reason except for expediency, as to why the study should be terminated at three iterations.  ... 
doaj:3e4c42a189c948938845db96f43d6c4e fatcat:7nrowt2x7rg67ofch2vngrvuga

Simulating attachment to pure‐play fashion retailers

Rachel Ashman, Delia Vazquez, Stephen M. Wigley
2012 International Journal of Retail & Distribution Management  
It is thought that at the time of measurement fashion consumers perhaps did not use community for their fashion specific online shopping behaviours and therefore did not feel that aspects of community  ...  Discussion between consumers and retailers must be visible. Retailers must watch and learn from C2C interactions.  ... 
doi:10.1108/09590551211274955 fatcat:s3stqepklnfxdghvjoe7ronbti

Integrating of Local Food Suppliers in Modern Food Retail in Africa [article]

Felix Adamu Nandonde
2016 The PhD Series of the Faculty of Social Sciences  
Second I should thank my wife Pamela and my children: Exodus, my daughter and Daniel, my son, for their love and online prayers -distance is not a barrier, as we used to say during my stay in Denmark‖.  ...  Again, consumer preferences are important for only one local retailer, Shop-N-Save.  ...  I would like to invite you to spare one hour of your time for an interview on issues associated with the procurement and handling of agri-food products in relation to issues such as the quality, safety  ... 
doi:10.5278/ fatcat:5sr6bpfpdbdwrbkt6hpgxq6vf4

Activities and Issues [chapter]

2016 International Multi-Unit Leadership  
instant window on the retail world (enabling instant product and price comparisons) for the consumer.  ...  Data collection The data collection method for the primary research of this book followed an inductive multi-method approach over two distinct phases over the period 2007-2013.  ... 
doi:10.4324/9781315589473-12 fatcat:5ydm4v5p3zdkfa76m6br7mkm3q

Real-Time Push Mobile Marketing Strategy: To What Extent does Time and Relevance Matter?

Alvin Glay
2019 Social Science Research Network  
Ultimately, the gathered data aim to inform what, when, where, and why people shop, all while providing firms with prime opportunities to mobilize their products using customers' insights.  ...  Marketers' ability to generate location-sensitive offers has further developed the ability to provide consumers with special offers within a given distance to the company's retail location and to their  ... 
doi:10.2139/ssrn.3454052 fatcat:edcg62suzbd6ddradv55lgov6e

RFID security and privacy: a research survey

A. Juels
2006 IEEE Journal on Selected Areas in Communications  
RFID tags track objects in supply chains, and are working their way into the pockets, belongings, and even the bodies of consumers.  ...  While geared toward the nonspecialist, the survey may also serve as a reference for specialist readers.  ...  Weis for their comments on and suggestions for this work.  ... 
doi:10.1109/jsac.2005.861395 fatcat:rv6e4c26lbhsjfs5kthw7tpvvy
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