Filters








57,117 Hits in 10.7 sec

Digitalization in Marketing

Mrs Sayli Sameer Bapat
2018 International Journal of Trend in Scientific Research and Development  
The world has transitioned into a digital environment.  ...  Location-based marketing: ads are ads that appear on mobile devices based upon a user's location relative to a specific area or business.  ...  Location-based mobile ads are ads that appear on mobile devices based upon a user's location relative to a specific area or business.  ... 
doi:10.31142/ijtsrd18671 fatcat:qnd52ftmwbgyjafhjju6tvbmty

Internet Marketing Essentials [article]

Draper Larson
2015 Zenodo  
(visitors engage in some type of desired behavior), and, if the owner wants to earn money from the website, (3) generate revenue.  ...  Regardless of the type of website one runs, that website's success is measured according to how well it meets the following objectives: (1) generate traffic (visitors to the site), (2) drive conversions  ...  Targeting influencers is a viable strategy on some social networks, however, especially Twitter, where followers vary by orders of magnitude from one person to the next.  ... 
doi:10.5281/zenodo.5913331 fatcat:kghf2ejbrnajnfzmps6u3ok2cu

Marketing to the bottom of the pyramid: opportunities in emerging markets

Maktoba Omar, Robert L. Williams Jr.
2009 International Journal of Services, Economics and Management (IJSEM)  
The purpose of this paper is to show that emerging markets have two separate areas of opportunity for multinational corporations: to buy and to sell.  ...  The Bottom of the Pyramid has been pioneered by Prahalad and London and Hart to identify the potential of emerging markets not only as resource suppliers but as a market.  ...  Access to BOP Markets. The density of urban areas allows for intense distribution networks.  ... 
doi:10.1504/ijsem.2009.024845 fatcat:gzhxloj4efghnjck5lg75pfjn4

K-Pop Music Worldwide and Digital Marketing Role in Brazil

Patricia Portugal Marques de C, Sang Yong Kim
2016 Asia Marketing Journal  
digital media, social media, digital music market and K-Pop market analysis within the global context of the study.  ...  Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets.  ...  Marketing also started shifting towards location based offers online and price transparency.  ... 
doi:10.53728/2765-6500.1412 fatcat:qbbgqqk4sngelco6dxcxgubvxy

FleaNet: A Virtual Market Place on Vehicular Networks

Uichin Lee, Joon-Sang Park, Eyal Amir, Mario Gerla
2006 2006 Third Annual International Conference on Mobile and Ubiquitous Systems: Networking & Services  
Based on the metrics, using models and simulation, we show that FleaNet can efficiently support a market place over vehicular networks.  ...  Exchanging safety messages among vehicles is a compelling example.  ...  densely clustered together whereas that of node ranked 1, i.e. with the largest latency, is in the northwest area where roads are sparse.  ... 
doi:10.1109/mobiq.2006.340433 dblp:conf/mobiquitous/LeePAG06 fatcat:fsqkol3xajbcnadeajyw3mxioi

FleaNet: A Virtual Market Place on Vehicular Networks

Uichin Lee, Jiyeon Lee, Joon-Sang Park, M. Gerla
2010 IEEE Transactions on Vehicular Technology  
Based on the metrics, using models and simulation, we show that FleaNet can efficiently support a market place over vehicular networks.  ...  Exchanging safety messages among vehicles is a compelling example.  ...  densely clustered together whereas that of node ranked 1, i.e. with the largest latency, is in the northwest area where roads are sparse.  ... 
doi:10.1109/tvt.2009.2030892 fatcat:j4inl6nctzeu3lm3zb6i5btnf4

FleaNet: A Virtual Market Place on Vehicular Networks

Uichin Lee, Joon-Sang Park, Eyal Amir, Mario Gerla
2006 2006 3rd Annual International Conference on Mobile and Ubiquitous Systems - Workshops  
Based on the metrics, using models and simulation, we show that FleaNet can efficiently support a market place over vehicular networks.  ...  Exchanging safety messages among vehicles is a compelling example.  ...  densely clustered together whereas that of node ranked 1, i.e. with the largest latency, is in the northwest area where roads are sparse.  ... 
doi:10.1109/mobiqw.2006.361765 fatcat:yr55rukjh5eafhwitj7ja3lk44

Social networks as marketing channels

Sonja Petrov, Vesna Zubac, Miroslav Milojevic
2015 Ekonomika  
Within these social networks we have three main locations where we can choose to make our content public, such as: Newsfeed, this is the most popular place on Facebook for placing advertisements or contents  ...  Users by clicking on "stumble" button which is located on the toolbar have the option to mark the content if they like it or not, the content of people who rank it positively is more likely to be offered  ... 
doi:10.5937/ekonomika1502153p fatcat:2sl7lg5hhjf4lfivvdca3abauq

Successful Marketing Strategies in Emerging Markets

Young Chan Kim, Jai Hak Chung, Hyung Sik Jung
2014 Asia Marketing Journal  
Nomura advises for firms to be successful in Southeast Asia, they must conduct marketing strategy based on different consumption patterns from each country. where such contents were rare (see Figure 6  ...  Emergence of plastic surgery and cosmetic industry started from fever of cultural 'Korean Dream' caused by popular Korean drama/movie/music.  ... 
doi:10.53728/2765-6500.1572 fatcat:govzg3ak3zcefmxfja6deeh4cq

Data, Technology & Social Media: Their Invasive Role in Contemporary Marketing

Collins Agyapong Brobbey, Abdalrhman Salih, Hafsa Jaheer
2015 REMark: Revista Brasileira de Marketing  
How to cite Complete issue More information about this article Journal's homepage in redalyc.org Scientific Information System Network of Scientific Journals from Latin America, the Caribbean, Spain and  ...  Marketing e-  ...  The Jam continues to be used by IBM in various areas of economic and social platforms where necessary.  ... 
doi:10.5585/remark.v14i4.3079 fatcat:2xri5f46nnfelf3xhupmi3pza4

Location Based Marketing: A Promising Marketing in Sri Lanka

Thivanka Chamith Wijesinghe, Jing Zhang
2015 International Journal of Marketing Studies  
Location based marketing is one of the rapid and critical transformer in the mobile marketing.  ...  Location based marketing technology is being developed rapidly every day, opening new incredible opportunities.  ...  To provide a better service and win the largest market share of the telecommunication industry, many mobile network companies are investing numerous resources in it.  ... 
doi:10.5539/ijms.v7n5p88 fatcat:s2wwkwgbi5exbc7m3yptagujem

Digital marketing and social media: Why bother?

Maria Teresa Pinheiro Melo Borges Tiago, José Manuel Cristóvão Veríssimo
2014 Business Horizons  
of marketing managers from the largest firms in Portugal.  ...  The popularity surrounding social media is giving way to a more rational approach.  ... 
doi:10.1016/j.bushor.2014.07.002 fatcat:6rdsnuyo3jhn5a7zsrjpclwpe4

Evolution of Social Media Marketing

Prabhanjan Sharma, Beaulah Soundarabai P
2017 IJARCCE  
Social Media is a platform where people socialize virtually.  ...  Although there are several factors that made this world as it is today, it's evident that Social Media is to be thanked the most.  ...  For lowest cost ad option-social media is ranked top by more than 50% of Business To Business marketers.  ... 
doi:10.17148/ijarcce.2017.6331 fatcat:diqyy7jkkffp3iqrj6iqpi5igq

Aspirational pursuit of mates in online dating markets

Elizabeth E. Bruch, M. E. J. Newman
2018 Science Advances  
Romantic courtship is often described as taking place in a dating market where men and women compete for mates, but the detailed structure and dynamics of dating markets have historically been difficult  ...  Here we present an empirical analysis of heterosexual dating markets in four large US cities using data from a popular, free online dating service.  ...  For networks of the size studied here, the calculation takes less than a second on a standard desktop computer. There is an extensive literature on network measures of social rank.  ... 
doi:10.1126/sciadv.aap9815 pmid:30101188 pmcid:PMC6082652 fatcat:eac77lohcjciboqpspfdkclbyy

Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector [article]

Hajer Kefi, Talel Abdessalem
2017 arXiv   pre-print
Using social network analysis and content analysis, we identify the most popular posts and the most influential users within these two brand pages and highlight the different communities emerging from  ...  We present in this paper a multicultural approach to social media marketing analytics, applied in two Facebook brand pages: French (individualistic culture, the country home of the brand) versus Saudi  ...  Facebook the most popular online social network in terms of number of users (1Facebook billion and 600 million, STATISTICA 2015) and also the most plebiscite by marketing practitioners (Stelzner, 2014  ... 
arXiv:1702.01676v1 fatcat:puh6q5kktrayvd7cf6pe2oih2y
« Previous Showing results 1 — 15 out of 57,117 results