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Web pages as a tool for a strategic description of the Spanish largest firms

Juan Llopis, Reyes Gonzalez, Jose Gasco
2010 Information Processing & Management  
The methodology used consisted in a content analysis of the web pages of the Ibex35 companies of the Spanish Stock Market.  ...  As a conclusion we can say that thanks to this technique, it has been possible to identify the key issues in the strategic management of the most excellent large Spanish firms.  ...  Methodology: The firms under study As we said before, the objective of this study was to describe strategic management practices of large Spanish firms analysing their web pages.  ... 
doi:10.1016/j.ipm.2009.06.004 fatcat:u262gqepxzgqzihxffkmupwvry

Identifying Corporate Managerial Topics With Web Pages

Juan Llopis, Reyes Gonzalez, Jose Gasco
2008 Zenodo  
This paper has as its main aim to analyse how corporate web pages can become an essential tool in order to detect strategic trends by firms or sectors, and even a primary source for benchmarking.  ...  This tool is dynamic (since web pages are constantly updated) as well as direct and reliable, since the information comes from the firm itself, not from comments of third parties (such as journalists,  ...  In short, this paper has shown how corporate web pages can be an interesting tool when it comes to detect strategic trends by firms or sectors.  ... 
doi:10.5281/zenodo.1329754 fatcat:xbfhvpu3bnfernl3ti2t7xzbme

Internet and mature industries. Its role in the creation of value in the supply chain. The case of tile ceramic manufacturers and distributors in Spain

José Albors-Garrigós, Jose Luis Hervas-Oliver, Patricia Márquez
2009 International Journal of Information Management  
Basically, we evaluated the innovative services and interaction tools offered by the sample firms and the penetration of e-commerce in two critical elements of the value chain: manufacturing and distribution  ...  High tech and/or service firms such as Cisco, Apple, eBay, Amazon, and E Dreams. are most cited cases.  ...  Acknowledgements The authors would like to thank the anonymous reviewers. Their comments and suggestions have been very helpful in improving the paper quality.  ... 
doi:10.1016/j.ijinfomgt.2009.03.005 fatcat:x2ewtchdmzg5nbwb2ectnxnzfy

SME fashion brands and social media marketing: from strategies to actions

Artha Sejati Ananda, Ángel Hernández García, Lucio Lamberti
2017 International Journal of Web Based Communities  
The research includes a qualitative study, combined with a content analysis of the brands' posts on their Facebook brand-pages.  ...  The results suggest that perceived importance of social media as part of corporate marketing strategy is the main driver for brands' social media marketing implementation, and that brand awareness is the  ...  Acknowledgments This paper is a revised and expanded version of a paper entitled "Fashion in actions on social media -Spanish SME fashion brands case studies" presented at The 2nd European Conference on  ... 
doi:10.1504/ijwbc.2017.089350 fatcat:5j24dle7bvabnmxldjkyfsl5ca

The presence of large Spanish companies in online social networks

Francisco José Martínez López, Mercedes García Ordaz, Rocío Arteaga Sánchez, Alfonso Infante Moro
2015 Journal of Marketing Analytics  
To do this, we surveyed 99 Spanish companies whose turnover was among the highest in their respective economic sectors, and we carried out a descriptive analysis of the association of variables using the  ...  The objectives of our study are to measure the presence of large Spanish companies in these online social networks and the importance companies give to the use of such systems and to determine the link  ...  Although individual Web 2.0 tools have been used to some extent in the business context for nearly a decade, general acceptance and understanding of social media among firms is still very low.  ... 
doi:10.1057/jma.2015.15 fatcat:4fm5ij752vbkhob6zptcypfrga

In Search of Stakeholder Salience

James Weber, Kathryn A. Marley
2010 Business & Society  
This research also explored the descriptive power of the corporate social responsibility or sustainability report as a critical communication tool for business organizations.  ...  These reports have become as common for the world’s largest corporations today as the articulation of corporate codes of business conduct.  ... 
doi:10.1177/0007650309353061 fatcat:xh4on75pf5cg3hrwtbzlqsmhle

Identifying a company's noncustomer online communities: a proto-typology

E.O.F. Reid
2003 36th Annual Hawaii International Conference on System Sciences, 2003. Proceedings of the  
A prototypology was derived using analysis of 445 hypertext links and their associated textual annotations (comments) to the web site of MicroStrategy, a business intelligence vendor.  ...  This paper describes an exploratory, qualitative study of a process for extracting, identifying and exploiting an enterprise's implicit (less visible) web communities using link analysis.  ...  The reason for using three search tools was to identify the largest number of inlinks that are available in the publicly indexed section of the Web.  ... 
doi:10.1109/hicss.2003.1174575 dblp:conf/hicss/Reid03 fatcat:5ishfgyhzbhodgtyho4hrfqq4y

International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?

Natalia Vila López, Inés Küster Boluda
2006 Innovative Marketing  
An analysis of the web pages of leading brands presented simultaneously in both the English and Spanish markets allows us to compare the extent to which the nature of these markets can be understood.  ...  The scope of the present paper addresses the relationship between corporate expansion on an international scale and the positioning strategy of leading brands via the Internet.  ...  Secondly, we examine the use of content analysis of web pages as a useful work tool "to understand deep-seated cultural values" (Wang and Chan, 2201, p. 150), especially in the new millennium (Lin and  ... 
doaj:968c71b180e840e5afc93cdeba9c9179 fatcat:oldj2av2lfcgvmoaxjxkgw3pyu

Challenges and Responses of Agri-Food Activities under COVID-19 Pandemic: The Case of the Spanish Territories Producing Wine and Olive Oil

Juan Carlos Rodríguez-Cohard, Juan José Juste-Carrión, Antonio Vázquez-Barquero
2021 Sustainability  
The research was carried out mostly through qualitative analysis, using the in-depth interview as a main tool to gain strategic information from managers of companies and local policymakers.  ...  Even in the case of essential activities such as agri-food industries, the adaptation has been a challenging issue to deal with.  ...  This research has some limitations derived from the small size of the sample and the methodology used for the analysis.  ... 
doi:10.3390/su132413610 fatcat:nl47h734sbeotnqdw2jzkwua2e

An Analysis Framework for the Evaluation of Content Management Systems

Claudio Vitari, Aurelio Ravarini, Florence Rodhain
2006 Communications of the Association for Information Systems  
For an organization, the choice of a Content Management System is not easy, since this is a dynamic market shared among many different publishers.  ...  The size of this sample allows us to asses the strategic grouping of Content Management Systems.  ...  For each strategic group, we put forward a description of the main characteristics and the identification of the representative Content Management System products of the group.  ... 
doi:10.17705/1cais.01837 fatcat:v5uhuce4dfgqhjf5x45wt3d7oq

Evaluating Corporate Environmental Reporting on the Internet

Manuel Pedro Rodríguez Bolívar
2007 Business & Society  
The main limitations include the following: First, the survey was limited to the largest firms; and second, this study is based on a Spanish setting.  ...  world’s 100 largest companies); Rikhardsson, Raj Andersen, and Bang (2002; for a sur- vey of companies listed on the Global Fortune 500); and Williams and Ho Wern Pei (1999; for a comparative study of  ... 
doi:10.1177/0007650307305370 fatcat:jbbgbzxppffkjjsafvh6pyfgsq

Social Media Use in European Hotels: Benefits and Main Challenges
English

Aurora Garrido-Moreno, Nigel Lockett
2016 Tourism & Management Studies  
The advent of Social Media tools has been one of the most relevant technological innovations in recent years and has strongly impacted the tourism industry.  ...  This study explores the topic following a mixed methodology, combining both quantitative and qualitative data from a European sample of 312 hotels.  ...  the lack of a strategic focus when adopting these tools.  ... 
doi:10.18089/tms.2016.12118 fatcat:wxb2bmhlobhypb7hmqcod7olqq

Social Media: A New Frontier for Retailers? [chapter]

Efthymios Constantinides, Carlota Lorenzo Romero, Miguel A. Gómez Boria
2008 European Retail Research  
This article explains what the new face of the Internet, widely referred to as Web 2.0 or Social Media, is, identifies its importance as a strategic marketing tool and proposes a number of alternative  ...  The web, and particularly what is known as Social Media or Web 2.0, have given consumers much more control, information and power over the market process, posing retailers with a number of important dilemmas  ...  A basic issue for firms wishing to engage Web 2.0 as a Marketing tool should be the position it takes in relation to the rest of the marketing programme.  ... 
doi:10.1007/978-3-8349-8099-1_1 fatcat:nwklqmrexbavre4tu2gmch54mm

WEBPISTON: CHOOSING A NEW STRATEGY

Grandon Gill, Ricardo Lasa
2012 Journal of Information Technology Education: Discussion Cases  
By 2010, the company provided ongoing hosting services for between 5,000 and 10,000 web sites, each of whom paid a fee of $19.95/mo for the service.  ...  As a result, when the current recession-the worst in the past 70 years-began in 2007, demand for the simple but visually impressive web sites that could be created with Web Piston technology grew significantly  ...  The Company Web Piston was originally established as a web design firm in 1998, near the peak of the Internet boom in the U.S.  ... 
doi:10.28945/1702 fatcat:5np2hwkvhndw7ckrswlqkc2tay

On the Origin of Strategy: Action and Cognition over Time

Giovanni Gavetti, Jan W. Rivkin
2007 Organization science (Providence, R.I.)  
The inductive part of the paper uses detailed observation of the search for a strategy at one firm to identify constructs that play a crucial role in strategic search.  ...  This generates a fundamental tension in the origin of strategy: Managers struggle to understand their environment well enough to search rationally for an effective strategy before their firms lose the  ...  Acknowledgments The authors owe a special debt to Daniel Levinthal, who highlighted the complementarity between the evolutionary and positioning perspectives and first endorsed their focus on Internet  ... 
doi:10.1287/orsc.1070.0282 fatcat:kekqmunl3faufjmc34v4iwjbyy
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