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Web Page Summarization for Just-in-Time Contextual Advertising

Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel
2011 ACM Transactions on Intelligent Systems and Technology  
Contextual advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page the most relevant textual ads available.  ...  page summaries in real time.  ...  We also thank Arkady Estrin for JavaScript advice and Donald Metzler for useful discussions.  ... 
doi:10.1145/2036264.2036278 fatcat:fsvmpyllbva5demswtdcegsqjq

Just-in-time contextual advertising

Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel
2007 Proceedings of the sixteenth ACM conference on Conference on information and knowledge management - CIKM '07  
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads available.  ...  page summaries in real time.  ...  Acknowledgments We thank our colleagues Bo Pang for the text tokenization module, Prashanth Bhat for the ad indexer, and Kishore Papineni for suggesting the idea of extracting words from URLs.  ... 
doi:10.1145/1321440.1321488 dblp:conf/cikm/AnagnostopoulosBGJR07 fatcat:c45vgx5mwzbxlfyz3yldpelzym

Contextual Internet Multimedia Advertising

Tao Mei, Xian-Sheng Hua
2010 Proceedings of the IEEE  
In this paper, we summarize the trend of Internet multimedia advertising and conduct a broad survey on the methodologies for advertising which are driven by the rich contents of images and videos.  ...  Conventional advertising treats multimedia advertising as general text advertising by displaying advertisements either relevant to the queries or the Web pages, without considering the potential advantages  ...  From this perspective, the contextual intrusiveness depends on the time when images appear on the Web pages. B.  ... 
doi:10.1109/jproc.2009.2039841 fatcat:n2yp2lmv2fdutcw32agbahwnu4

Development of Display Ads Retrieval System to Match Publisher's Contents [article]

Izuddin Zainalabidin, Izyan Izzati A Halim, Faizal A Fadzil
2013 arXiv   pre-print
Hence, in order to prove the working mechanism of matching contextual ads and web pages, web pages together with the ads matching system are developed as a prototype.  ...  is a valuable connection between the web page and the contextual ads.  ...  Contextual advertising is a type of Internet advertising used for content-based Web sites that make targeted ads appear on a Web page based on the page"s actual content.  ... 
arXiv:1312.7056v1 fatcat:5horraiypvhglbqvnos5wpq7oe

Identifying machine learning techniques for classification of target advertising

Jin-A Choi, Kiho Lim
2020 ICT Express  
This study investigates and classifies various machine learning techniques that are used to enhance targeted online advertising.  ...  There have been numerous applications of artificial intelligence (AI) technologies to online advertising, especially to optimize the reach of target audiences.  ...  Web pages are analyzed in real-time and keywords are extracted per user visit to deliver advertisements that closely match the contents of the web page [14] .  ... 
doi:10.1016/j.icte.2020.04.012 fatcat:5qnbssw625chhfeeqkwzkgcjxm

Generation of Filter Lists for Regions that are Underserved [article]

Alexander Sjosten, Peter Snyder, Antonio Pastor, Panagiotis Papadopoulos, Benjamin Livshits
2019 arXiv   pre-print
Filter lists play an important role in protecting and assisting web users.  ...  Since, only a small percentage of web users participate in the generation of filter lists, a crowd-sourcing strategy works well for blocking either uncommon resources that appear on "popular" websites,  ...  of an image classifier for automatically detecting advertisements on the web which relies on a mix of perceptual and contextual features.  ... 
arXiv:1910.07303v3 fatcat:oz7pmqpfg5ef3fbopo3ftngk64

Advertising Keywords Recommendation for Short-Text Web Pages Using Wikipedia

Weinan Zhang, Dingquan Wang, Gui-Rong Xue, Hongyuan Zha
2012 ACM Transactions on Intelligent Systems and Technology  
In some cases, short-text Web pages may not even contain enough keywords for selection. A natural alternative is then to recommend relevant keywords not present in the target Web pages.  ...  In this article, we propose a novel algorithm for advertising keywords recommendation for short-text Web pages by leveraging the contents of Wikipedia, a user-contributed online encyclopedia.  ...  a summarization-based approach to enhance the efficiency of contextual advertising with an ignorable decrease in effectiveness.  ... 
doi:10.1145/2089094.2089112 fatcat:b5dskprcejc2nmswnehtlnr374

Digital Advertising: An Information Scientist's Perspective [chapter]

James G. Shanahan, Goutham Kurra
2011 Advanced Topics in Information Retrieval  
Examples of online advertising include text ads that appear on search engine results pages, banner ads, in-text ads, or Rich Media ads that appear on regular web pages, portals, or applications.  ...  Digital online advertising is a form of promotion that uses the Internet and World Wide Web for the express purpose of delivering marketing messages to attract customers.  ...  Figure 1 is concerned with representing each page in terms of features that summarize this page and distinguish it from other web pages.  ... 
doi:10.1007/978-3-642-20946-8_9 fatcat:rycs7flw75fzflspvrza4lvuo4

In the Mood to Click? Towards Inferring Receptiveness to Search Advertising

Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Azin Ashkan
2009 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology  
We present a method for modeling, and automatically inferring, the current interest of a user in search advertising.  ...  To achieve this goal, we develop a fine-grained user interaction model for inferring searcher receptiveness to advertising.  ...  As Web search engines are supported largely by search advertising, the ability to serve ads at the right time and with the right content is crucial for both increasing revenue and improving user satisfaction  ... 
doi:10.1109/wi-iat.2009.368 dblp:conf/webi/GuoACA09 fatcat:5ihdtgblwngrrckiuwvqitjrvu

Language Model Mixtures for Contextual Ad Placement in Personal Blogs [chapter]

Gilad Mishne, Maarten de Rijke
2006 Lecture Notes in Computer Science  
We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog.  ...  An evaluation of our ad placement method shows improvement over state-of-the-art ad placement methods which were not designed for blog pages.  ...  The authors wish to thank Nils Rooijmans from Ilse Media BV for providing the data used in this study, and our assessors-Leon van der Zande and Lars Wortel.  ... 
doi:10.1007/11816508_44 fatcat:buifsdwgt5hp3ea7l2os6tvupi

Understanding what they do with what they know

Craig E. Wills, Can Tatar
2012 Proceedings of the 2012 ACM workshop on Privacy in the electronic society - WPES '12  
This work seeks to understand what "they" (Web advertisers) actually do with the information available to them.  ...  We analyze the ads shown to users during controlled browsing as well as examine the inferred demographics and interests shown in Ad Preference Managers provided by advertisers.  ...  Advertisers use the contents of the current page to display contextual ads on the page and infer characteristics about the user for use in displaying behavioral ads as the user visits other Web pages.  ... 
doi:10.1145/2381966.2381969 dblp:conf/wpes/WillsT12 fatcat:le6q4bimvnfhdkfqox7tikbhzq

Semantic Advertising [article]

Ben Zamanzadeh, Naveen Ashish, Cartic Ramakrishnan, John Zimmerman
2013 arXiv   pre-print
This paper aims to 1) Define semantic advertising, 2) Place it in the context of broader and more widely used concepts such as the Semantic Web and Semantic Search, 3) Provide a survey of work in related  ...  We present the concept of Semantic Advertising which we see as the future of online advertising.  ...  (Anagnostopoulos et al, 2011) build further upon the work in (Broder et al., 2007) for better real-time context matching of Web pages.  ... 
arXiv:1309.5018v1 fatcat:ddnvazemvfc2ll2ttveary3gqe

Representation Learning for Users' Web Browsing Sequences

Yukihiro TAGAMI, Hayato KOBAYASHI, Shingo ONO, Akira TAJIMA
2018 IEICE transactions on information and systems  
In our work-in-progress paper [1], we introduced an approach that summarizes each sequence of user Web page visits using Paragraph Vector [3], considering users and URLs as paragraphs and words, respectively  ...  In this paper, on the basis of analysis of our Web page visit data, we propose Backward PV-DM, which is a modified version of Paragraph Vector.  ...  The contextual ads displayed in AdClicker are determined by the Web page content as well as user information. Therefore, learning each Web page representation is also helpful for this task.  ... 
doi:10.1587/transinf.2017edp7335 fatcat:juys4h6yjzh4xjov6ajci6b7vm

DOM-based content extraction of HTML documents

Suhit Gupta, Gail Kaiser, David Neistadt, Peter Grimm
2003 Proceedings of the twelfth international conference on World Wide Web - WWW '03  
Extraction of "useful and relevant" content from web pages has many applications, including cell phone and PDA browsing, speech rendering for the visually impaired, and text summarization.  ...  We have implemented our approach in a publicly available Web proxy to extract content from HTML web pages.  ...  In addition, we would like to extend a special thanks to Janak Parekh, Philip N. Gross and Jean-Denis Greze.  ... 
doi:10.1145/775181.775182 fatcat:kqbptrdvlbfx3ndigzlnaip4na

DOM-based content extraction of HTML documents

Suhit Gupta, Gail Kaiser, David Neistadt, Peter Grimm
2003 Proceedings of the twelfth international conference on World Wide Web - WWW '03  
Extraction of "useful and relevant" content from web pages has many applications, including cell phone and PDA browsing, speech rendering for the visually impaired, and text summarization.  ...  We have implemented our approach in a publicly available Web proxy to extract content from HTML web pages.  ...  In addition, we would like to extend a special thanks to Janak Parekh, Philip N. Gross and Jean-Denis Greze.  ... 
doi:10.1145/775152.775182 dblp:conf/www/GuptaKNG03 fatcat:lqaxlfi3a5enrkms4nqskijeka
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