121 Hits in 4.8 sec

Page 235 of Management & Marketing Abstracts Vol. 27, Issue 2 [page]

2002 Management & Marketing Abstracts  
The slow emergence of third generation (3G) mobile telecommunications services means that for now companies have a choice of short messaging service (SMS) or wireless application protocol (WAP) platforms  ...  and the increasing consumer fatigue the receipt of direct mail often elicits.  ... 

Page 1355 of Management & Marketing Abstracts Vol. 26, Issue 10 [page]

2001 Management & Marketing Abstracts  
Furthermore, only 2% of the UK population has a WAP telephone. Short Messaging Services can be used for research involving a few short questions.  ...  Conventional direct mar- keters face competition from new entrants such as consultants and software providers. 4072 What future for direct mail? Anon, Precis. Mark.  ... 

Table of Infrastructure, Content and Software Vendors [chapter]

2004 MMS: Technologies, Usage and Business Models  
Table of Infrastructure, Content and Software Vendors 12snap ( 12snap is Europe's leading mobile marketing and media sales company, providing campaigns to leading brands and media companies  ...  . 3G Lab ( Trigenix is a development environment for customizable user interface supported on the Symbian 60 OS.  ...  These include messaging, prepaid, radio planning, billing, mobility and payments, as well as OSS and CRM solutions.  ... 
doi:10.1002/0470861185.oth1 fatcat:fehxxgtxtrha7ng6ovabhpttmy

Mobile Customer Relationship Management: a communication perspective

Jaakko Sinisalo, Heikki Karjaluoto
2007 International Journal of Electronic Customer Relationship Management  
Seven Finnish companies utilizing the mobile medium as a communication channel in CRM were selected for the empirical analysis.  ...  Fourth, the study elaborates on the specific role of the mobile medium as a channel within CRM and highlights the ways in which it differs from all other channels within the multichannel CRM environment  ...  , such as short message services (SMS) and multimedia messages services (MMS).  ... 
doi:10.1504/ijecrm.2007.017794 fatcat:3dqulngl3ze77ccfhxniqmbcrm

A Digital Platform for Marketing Communications in the Mobile and Social Media Space [chapter]

Otto Petrovic
2010 IFIP Advances in Information and Communication Technology  
This paper presents a digital platform for marketing communications developed during the last years.  ...  Finally, the engagement module realizes a uniform user interface between the platform and social media.  ...  The developer teams of the evolaris foundation and of scoop and spoon did the programming of the platform. The team of scoop and spoon will code the future development.  ... 
doi:10.1007/978-3-642-16283-1_22 fatcat:heftag7uavgshkrjwq2voriy2q

How New Network Markets Emerge: A Comparative Analysis of the Mobile Internet in Japan and Europe

Michael Haas
2007 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07)  
Although markets for network goods and services such as video games, DVD-players, or PC hard-and software have since long become a standard topic of economic research and textbooks, our understanding of  ...  inevitable for making latent customer needs explicit are not hampered and b) results of the experiments can be monitored, e.g. a billing infrastructure is in place that allows to individually track which  ...  These applications became-just as in Japan-the most demanded mobile content. European users, however, relied on short message services (SMS) to get access to ringtones, games and screen savers.  ... 
doi:10.1109/hicss.2007.249 dblp:conf/hicss/Haas07 fatcat:vmaisa3asjcazhgjaekl5boiv4


2006 Journal of Direct Data and Digital Marketing Practice  
The final reference number under each abstract is also used for this purpose (see reprint service on p 270) Abstracts Each abstracted article is awarded 0-5 stars for each of four qualities: (1) depth  ...  a photocopy is not available but visitors may read the article in the Knowledge Centre (by appointment, please). 7 0 The bold items in the margin describe the subject matter and are keywords for text  ...  Research: * Practice: ** Originality: * Readability: *** Ref: 7305 Mobile banking: A powerful new marketing and CRM tool for financial services companies all over Europe J. Riivari SURVEY.  ... 
doi:10.1057/palgrave.dddmp.4340533 fatcat:n6g2csiarfbkzltbu27xpqjeh4

Article Abstracts

2003 Interactive Marketing  
FREE credits for IDM members IDM members may order up to 12 articles free of charge each year.  ...  with the details from the form; Or, ring Celia Prentice on þ44 (0)20 8614 0274 Guaranteed Service: Your order will be despatched within 48 hours -24 hours wherever possible.  ...  Discusses three key aspects of technology infrastructure: mobile transport (2G, GPRS, 3G); mobile services and delivery support (SMS and WAP in the West; iMode and iAppli in Japan); mobile interface and  ... 
doi:10.1057/ fatcat:7qjg3uynyfeflpwdprworb3hxi

A three-tier view-based methodology for M-services adaptation

D.K.W. Chiu, S.C. Cheung, E. Kafeza, Ho-Fung Leung
2003 IEEE transactions on systems, man and cybernetics. Part A. Systems and humans  
With recent advances in mobile technologies and infrastructures, there are increasing demands for ubiquitous access to networked services.  ...  These services, generally known as m-services, extend supports from Web browsers on personal computers to handheld devices, such as mobile phones and PDAs.  ...  This can be handled with the short message service (SMS). 2) Counter-offer mode: The requestor suggests other counter proposals.  ... 
doi:10.1109/tsmca.2003.819489 fatcat:24zuqvzy6nenblsxjptw7dnwvi


2001 Interactive Marketing  
Enquiries and assistance Please call Lucy Shaikh, IDM Information Services Manager, on 44 (0) 20 8614 0274.  ...  Articles and papers are selected by the editors for abstraction based on their value in furthering practitioners' knowledge of new and emerging practices and in promulgating direct marketing ef®cacy.  ...  Refers to the (US) DMA's e-mail preference service, and its opposition to a legislative ban on unsolicited e-mail.  ... 
doi:10.1057/ fatcat:qaanqplyvbd6pmry6ipun6uajm


2013 The Journal of Academic Social Science Studies  
Mobile devices are indispensable for our life like that mobile phones standing first on the list and also laptop computer, tablet PCs, PDAs.  ...  Prompted by highly publicised over-optimistic predictions of future success of mobile marketing (cf. Leppäniemi and Karjaluoto 2005) and the success stories of mobile marketing campaigns (e.g.  ...  SMSs (Short Message Service) are text messages that can be sent to mobile phones from the Internet or from other mobile devices. SMS works with GSM (global system for mobile communication).  ... 
doi:10.9761/jasss1637 fatcat:op4drxr5xfaj7pe2ownae43zpi

An investigation and conceptual model of SMS marketing

A. Dickinger, P. Haghirian, J. Murphy, A. Scharl
2004 37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the  
This paper discusses Short Message Services (SMS), which belong to the first and most successful forms of mobile data transmission.  ...  factors for implementing mobile marketing, and proposes future research avenues.  ...  Text Messaging, in the UK, or Short Message Service (SMS) in other European countries, the US and Australia, lets users send and receive text messages via cell phones.  ... 
doi:10.1109/hicss.2004.1265096 dblp:conf/hicss/DickingerHMS04 fatcat:b62s75wwmnflzjcb3dshnu3tcq


2016 Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie  
CRM as a strategic set of activities begins with a detailed analysis of organizational strategy and ending with measurement of value for stakeholders.  ...  The basic motive for the research is the fact that e-CRM is a relatively new concept and in recent years has made significant strides in companies around the world aimed at customers.  ...  in interaction "time-delayed" "real-time" Technology "face-to-face" web site Telephone E-mail Mail WAP Table 2 . 2 Technological differences between CRM and e-CRM Criteria CRM e-CRM  ... 
doaj:342ccbaa06d24f73a052ee30283d6ea3 fatcat:dpy52eprnnb7jdynh6ugos3pxi

Perspectives of Managing Mobile Service Security Risks

Mohammed Ahmed Truki AlSudiary
2015 International Journal of Distributed Sensor Networks  
The global rise of mobile competition helped service providers to offer much improved services both in terms of capabilities, information processing, retrieval, and communication over typical problems  ...  Correspondingly, cyber security is becoming one of the top priorities for any nation. This paper reviews and presents some of the literature exercises in this regard.  ...  Acknowledgment The author extends over his appreciation to the Deanship of Scientific Research at King Saud University, Riyadh, for funding this work through the research group Project no. RGP-208.  ... 
doi:10.1155/2015/592150 fatcat:iyuvy6b2xjb55jazhv7z7inswu

A customer relationship management approach: Integrating the call centre with customer information

M Meltzer
2001 Journal of Database Marketing & Customer Strategy Management  
He specialises in CRM/e-business, benefits realisation and performance measurement.  ...  This paper explores how the CRM philosophy and SDW architectures can be effectively integrated and implemented and lead to success.  ...  ), e-mail, Web interaction, video interaction, fax, land mail and integrated message management (IMM).  ... 
doi:10.1057/palgrave.jdm.3240039 fatcat:zpm6mvh2djfpbffigf5krzqc3a
« Previous Showing results 1 — 15 out of 121 results