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The Gangnam Style Phenomenon as a Global Manifestation of Hybridity

Hesu Yoon, Hans Schattle
2017 International Studies Review  
Then, drawing upon a content analysis of the original video and numerous parody videos, we illustrate how the interactive and multidirectional responses to Gangnam Style reveal ways in which bottom-up,  ...  This article explores the parody videos generated around the world in response to the hit song Gangnam Style as a way of viewing the progression of cultural globalization and hybridity in this era of boundless  ...  The exceptional status of Gangnam Style becomes even clearer when we look at the list of the ten most watched YouTube videos (Billboard 2015) .  ... 
doi:10.1163/2667078x-01802001 fatcat:66j3i4ik6bccrnhltqpduyltd4

A Critical and Semiotic Approach to the Wonderful, Horrible Life Cycle of the Kony 2012 Viral Video

Fernando Andacht
2014 tripleC: Communication, Capitalism & Critique  
were so disparaging that this function was disabled for the Kony 2012 video on YouTube.  ...  The reaction was expressed in traditional print media (e.g. a special issue of The New York Times), in countless blogs and in YouTube – through assorted video-responses and written remarks, many of which  ...  v=z6ACE-BBPRs , accessed on July 29 th , 2013.22 The CNN presentation of this video has the title "Rapper MosDef experiences Guantanamo-style forced feeding" and can be watched at: http://www.youtube.com  ... 
doi:10.31269/triplec.v12i1.505 fatcat:rpmm5rla25a2jgmivu6s7rc3xi

A Critical and Semiotic Approach to the Wonderful, Horrible Life Cycle of the Kony 2012 Viral Video

Fernando Andacht
2014 tripleC: Communication, Capitalism & Critique  
were so disparaging that this function was disabled for the Kony 2012 video on YouTube.  ...  The reaction was expressed in traditional print media (e.g. a special issue of The New York Times), in countless blogs and in YouTube – through assorted video-responses and written remarks, many of which  ...  v=z6ACE-BBPRs , accessed on July 29 th , 2013.22 The CNN presentation of this video has the title "Rapper MosDef experiences Guantanamo-style forced feeding" and can be watched at: http://www.youtube.com  ... 
doi:10.31269/vol12iss1pp214-237 fatcat:yvcyjvcvtfhvvccl6gyhrnnutq

Investor Awareness and PSY-chology Surrounding 'Gangnam Style'

Y. Han (Andy) Kim, Ho Sung Jung
2013 Social Science Research Network  
The count of flash mob videos and parody videos uploaded on YouTube from each country is our proxy for the enthusiasm of individual investors.  ...  We find that NRFInd (RFInd) investors in specific countries become net buyers (sellers) of DI Corp. when a flash mob or parody music video is uploaded in their country.  ...  In addition, at least 243 unique flash mob music videos were uploaded on YouTube from 80 different countries outside Korea.  ... 
doi:10.2139/ssrn.2292577 fatcat:h4wp4p2ynrd7fjgfpb3ypcgyw4

A Non-Linear Style

Maja Tabea Jerrentrup
2020 Anthropos: Internationale Zeitschrift für Völker- und Sprachenkunde  
It addresses the issue of cultural appropriation and moves on looking at certain motivations.  ...  ., the strong connection to naturality, though for the most part dreadlocks are not a natural style, being sectioned, crocheted, dyed, extended, etc.  ...  However, when looking closer at it, segregation aspects become discernible: As any in-group, the dread community constitutes itself by looking at out-groups, even though -as mentioned beforedread enthusiasts  ... 
doi:10.5771/0257-9774-2020-1-171 fatcat:5pl5gxdrs5c6hbukhw4tlmumny

6. Mutation, Appropriation and Style [chapter]

2020 Post-cinema  
Victor Burgin's text provides a theoretical reflection on the technological transformations of what he calls the "field of 'photofilmic' practices."  ...  Using as a framework of reasoning themes that gave rise to the publications of the Key Debates series -screen and stories -and adding the idea of virtual object as resulting from the convergence of the  ...  look given by the camera and bestowed on the spectator.  ... 
doi:10.1515/9789048551941-008 fatcat:lnc4zwzbnfewtmr7lds7prk3z4

Why Didn't "Gangnam Style" Go Viral in Japan?: Gender Divide and Subcultural Heterogeneity in Contemporary Japan

John Lie
2014 Cross-Currents: East Asian History and Culture Review  
The relative failure of "Gangnam Style" in Japan, therefore, was overdetermined. What makes K-pop so popular in Japan in turn tamed Psy's viral video into a minor infection.  ...  Here it is worth noting that a key to the virality of "Gangnam Style" or any other music video is "sharing" or "reposting"-it must be considered "cool" or "hot"; however marginal the cost of pushing the  ... 
doi:10.1353/ach.2014.0005 fatcat:zdnjvcelybeu3hlcvd33i7om2q

Ambiguous Imitations: DIY Hijacking the 'Danish Mother Seeking' Stealth Marketing Campaign on YouTube

Carsten Stage, Sophie Esmann Andersen
2012 Culture Unbound: Journal of Current Cultural Research  
Looking at the response videos they furthermore reveal that imitation can be a rather ambiguous social strategy as it is used both to transfer energy from the imitated object and to deconstruct it.  ...  The purpose of this paper is to explore the concept of imitation as a key dimension of online DIY and participatory cultures on YouTube.  ...  Looking at the response videos, the imitation of a known cultural phenomenon is clearly at play.  ... 
doi:10.3384/cu.2000.1525.124393 fatcat:thmfisr53fbkleizepzjfk73be

Archived Bards The Double Life of Performance Poetry on YouTube

George Cox
2019 C21 Literature: Journal of 21st-century Writings  
in viral video advertising revenue.  ...  "A Poem on Flo Rida Blow my Whistle video" relies on the ability of the viewer to use YouTube to simultaneously access multiple videos.  ... 
doi:10.16995/c21.1402 fatcat:xsvb6rgv3bgpfny5lfxa4sivze

Modular complexity and remix: the collapse of time and space into search1

Eduardo Navas
2013 Anthrovision  
Three case studies of YouTube videos used to analyze image editing in relation to search patterns Video stills of The Charleston Style, Lotus Flower, and Downfall memes. 1 This article reflects on the  ...  implications behind search algorithms which provide people with material that is relevant in correlation to a hierarchy of supposed importance which may reach great popularity, and perhaps even go viral  ...  The issue at play with such a tendency is that it privileges quantity over quality. When we look at search results on engines, these are optimized to provide users information based on queries.  ... 
doi:10.4000/anthrovision.324 fatcat:44rkgadqbjfwvn3qm3bcu57eiy

An anatomy of a YouTube meme

Limor Shifman
2011 New Media & Society  
Drawing on YouTube popularity-measurements and on user-generated playlists, a corpus of 30 prominent memetic videos was assembled.  ...  Launched in 2005 as a video-sharing website, YouTube has become an emblem of participatory culture.  ...  Such ads often result in many user-generated imitations (see, for instance, Cadbury's eyebrows advertisement, available at http://www.youtube.com/ watch?v=TVblWq3tDwY).  ... 
doi:10.1177/1461444811412160 fatcat:6nwt4mj5ezaatacwyaw2ocbfla

Dance Illusioning the Cyborg: Technological Themes in the Movement Practices and Audience Perception of Three Urban Dance Styles

Diego S. Maranan, Thecla Schiphorst, Lyn Bartram
2022 Zenodo  
Furthermore, I develop a novel approach to explaining the effects of technology on dance praxis through a close reading of ethnographic and archival data in conjunction with structuralist and cognitive  ...  I provide evidence on how the styles have historical connections with technological aesthetics and how the urban dance community have in part used technological themes to define their bodies and their  ...  was uploaded to YouTube, 'went viral' and has generated over 7.5 million views as of this writing.In the early stages of this research, I had expected to encounter communitygenerated dance videos that  ... 
doi:10.5281/zenodo.6592186 fatcat:l3fvbf6fqzfgrijqsx7nosqsfm

Lifespan and propagation of information in On-line Social Networks a Case Study [article]

Giannis Haralabopoulos, Ioannis Anagnostopoulos
2014 arXiv   pre-print
In such a concept, each OSN is considered a layer of information flows that interacts with each other.  ...  in offline information flows studies, such as two-step flow of communication and the importance of weak ties, were verified in several online studies, showing that the diffused information flows from one  ...  In one hand, we found out that Reddit posts with content linking in YouTube, are rarely created at the same time as the video itself, since the video achieves a high number of viewers, far after its initial  ... 
arXiv:1403.1486v1 fatcat:zrky6nxba5cs7kwlcp5upgwmze

"We need more clips about Putin, and lots of them:" Russia's state-commissioned online visual culture

Julie Fedor, Rolf Fredheim
2017 Nationalities Papers  
In early March, the "fun production studio" "My Duck's Vision," a Russian company specializing in the production of viral video clips, issued a press statement claiming authorship of the clip and also  ...  caused a global media sensation. 1 Released on YouTube, the clip was watched almost five million times within the first week, and was translated into 10 languages (Medvedev 2015). 2 Curiously, the waves  ...  Acknowledgements We would like to thank the editor in chief and the two anonymous reviewers for their insightful comments and suggestions on an earlier version of this article.  ... 
doi:10.1080/00905992.2016.1266608 fatcat:5mwepibunzam5byrtlh27g2gia

Popularity markers on YouTube's attention economy: the case of Bubzbeauty

Florencia García-Rapp
2016 Celebrity Studies  
I consider the case of Bubz, a British-Chinese beauty guru, through a purposeful sample of 80 videos.  ...  A content typology is introduced, presenting four distinctive video categories: content-oriented, market-oriented, motivational, and relational.  ...  Lange writes that YouTube is 'much more than a place to go and see viral videos' (2014: 9).  ... 
doi:10.1080/19392397.2016.1242430 fatcat:wjdyssuirndh5pek2vppenjdbu
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