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Using the geographic scopes of web documents for contextual advertising

Ivo Anastácio, Bruno Martins, Pável Calado
2010 Proceedings of the 6th Workshop on Geographic Information Retrieval - GIR '10  
) retrieving ads relevant to the target page, using both textual contents and geographic scopes.  ...  Geotargeting is a specialization of contextual advertising where the objective is to target ads to Website visitors concentrated in well-defined areas.  ...  Contextual Advertisement Contextual advertisement can be framed as a document retrieval problem, where the ads are the documents to be retrieved given a query composed of a target page.  ... 
doi:10.1145/1722080.1722103 dblp:conf/gir/AnastacioMC10 fatcat:np7mfzdlwbd7pfazxc5pahpaua

Classifying Documents According to Locational Relevance [chapter]

Ivo Anastácio, Bruno Martins, Pável Calado
2009 Lecture Notes in Computer Science  
The paper also discusses how the proposed categorization approach can be used to help improve tasks such as document retrieval or online contextual advertisement.  ...  Experimental results show that using feature vectors that combine document terms and URL n-grams, with simple features related to the locality of the document (e.g. total count of place references) leads  ...  For contextual advertisement, at run-time, we can attempt to localize the advertisements to either the geographical area discussed in the document (particularly interesting to pages where we have a high  ... 
doi:10.1007/978-3-642-04686-5_49 fatcat:uqxytd2zlbe53pde5duh47ncse

Towards context-aware search with right click

Aixin Sun, Chii-Hian Lou
2014 Proceedings of the 37th international ACM SIGIR conference on Research & development in information retrieval - SIGIR '14  
How to extract the right contextual information from the source document is the main focus of this study.  ...  Because the document being read by the searcher often provides sufficient contextual information for the query, search engine could provide much more relevant search results if the query is augmented by  ...  However, in our setting, we do not assume that user provides tags for the Web page she is currently reading. Contextual Advertising.  ... 
doi:10.1145/2600428.2609456 dblp:conf/sigir/SunL14 fatcat:dar4l37ugvelpn3m7gvgl5edjy

Digital Advertising: An Information Scientist's Perspective [chapter]

James G. Shanahan, Goutham Kurra
2011 Advanced Topics in Information Retrieval  
Digital online advertising is a form of promotion that uses the Internet and World Wide Web for the express purpose of delivering marketing messages to attract customers.  ...  That being said, the field of advertising has been equally revolutionized by the Internet, World Wide Web, and more recently, by the emergence of the social web, and mobile devices.  ...  Indexing uses, in addition to the features used in web search, a set of features specialized for advertising.  ... 
doi:10.1007/978-3-642-20946-8_9 fatcat:rycs7flw75fzflspvrza4lvuo4

Improving the Classification of Digital Marketing Tools for the Industrial Goods Promotion in the Globalization Context

Anna Rosokhata, Olena Rybina, Anna Derykolenko, Viktoriia Makerska
2020 Research in World Economy  
In today's environment, the use of digital marketing tools is of great importance for domestic manufacturers, as it allows them to promote their products to the world markets quickly, with a relatively  ...  It is proposed to consider the importance factor of using a particular digital tool when calculating the cost-effectiveness of using it.  ...  , social networks, use of contextual, banner or teaser advertising; -enhancing the image (it is necessary to monitor the reputation of the company on the Internet by using only qualitative and unique content  ... 
doi:10.5430/rwe.v11n4p42 fatcat:izodhee3mfehpbfdualwfphouq

Detecting geographic locations from web resources

Chuang Wang, Xing Xie, Lee Wang, Yansheng Lu, Wei-Ying Ma
2005 Proceedings of the 2005 workshop on Geographic information retrieval - GIR '05  
As the result, only relevant geographic sources, rather than all of possible ones are used in computation of each category of web location.  ...  scope that a web resource can reach.  ...  For instance, a user should know the headquarters of MSN site [23] if he/she wants to visit the MSN team; advertisers put more interest in the serving or influencing scope of MSN; while users from New  ... 
doi:10.1145/1096985.1096991 dblp:conf/gir/WangXWLM05 fatcat:obnoubbf5ndnjlv6xlrjykg5v4

Optimized contextual discovery of Web Services for Devices

Nicolas Bussiere, Daniel Cheung-Foo-Wo, Vincent Hourdin, Stephane Lavirotte, Michel Riveill, Jean-Yves Tigli
2007 2007 2nd International Conference on Digital Information Management  
As a matter of fact, we define contextual parameters for broadcast requests so that only devices in the "selected context" reply, which aim at reducing the overall number of exchanged messages on the network  ...  In this paper, we will present an enhancement of ambient computing discovery mechanisms adding context handling capabilities to Web Services for Devices.  ...  The scope filter is much more promising. Scopes can be used to organize services into logical groups, for example one for a department, or for a specific floor in a building.  ... 
doi:10.1109/icdim.2007.4444307 dblp:conf/icdim/BussiereCHLRT07 fatcat:psa5rffntzadvoiozx5mmbdxpa

Search algorithms, hidden labour and information control

Paško Bilić
2016 Big Data & Society  
The company also uses third parties to hire human raters for performing quality assessments of algorithmic updates and adaptations in linguistically and culturally diverse global markets.  ...  Intertwined layers of ideology, hidden labour of human raters, advertising revenues, market dominance and control are discussed throughout the paper.  ...  Special thanks goes to Brian Beaton from California State Polytechnic in San Luis Obispo, USA for close reading of the first draft, highly informed and constructive feedback.  ... 
doi:10.1177/2053951716652159 fatcat:tsua7rfqgjenvl5madn2a4zbn4

Geographic Information Retrieval: Progress and Challenges in Spatial Search of Text

Ross S. Purves, Paul Clough, Christopher B. Jones, Mark H. Hall, Vanessa Murdock
2018 Foundations and Trends in Information Retrieval  
"Computing Geographical Scopes of Web Resources". In: Proceedings of the 26th International Conference on Very Large Data Bases. VLDB '00.  ...  "The Use of MMR, Diversity-based Reranking for Reordering Documents and Producing Summaries".  ... 
doi:10.1561/1500000034 fatcat:yybad2cafvdcdfpepcs2kgb6me

Contextual Search: A Computational Framework

Massimo Melucci
2012 Foundations and Trends in Information Retrieval  
The growing availability of data in electronic form, the expansion of the World Wide Web (WWW) and the accessibility of computational methods for large-scale data processing have allowed researchers in  ...  In this survey we provide a background to the subject by: placing it among other surveys on relevance, interaction, context, and behavior; providing the description of the contextual variables used for  ...  Acknowledgments I would like to thank the Information Management Systems research group, led by Maristella Agosti, at the Department of Information Engineering for the continuous collaboration; Fabrizio  ... 
doi:10.1561/1500000023 fatcat:bjx5it7en5fapbg6fvbqs6e7jy

Collection metadata solutions for digital library applications

Linda L. Hill, Greg Jan�e, Ron Dolin, James Frew, Mary Larsgaard
1999 Journal of the American Society for Information Science  
client; in HTML form, it is used for user documentation; eventually, it will be used to describe the collection to network search agents; and it is used for internal collection management, including mapping  ...  The key to integrated use of such a variety of collections in a digital library is collection metadata that represents the inherent and contextual characteristics of a collection.  ...  We would also like to thank the members of the Implementation Team of the Alexandria Digital Library Project, all of whom contributed to the design and implementation of the collection model and collection  ... 
doi:10.1002/(sici)1097-4571(1999)50:13<1169::aid-asi3>;2-3 fatcat:5ues5gxmlbhx5ltk6x7cjqb7qy

Inferring and using location metadata to personalize web search

Paul N. Bennett, Filip Radlinski, Ryen W. White, Emine Yilmaz
2011 Proceedings of the 34th international ACM SIGIR conference on Research and development in Information - SIGIR '11  
Personalization of search results offers the potential for significant improvements in Web search.  ...  In this paper, we show how to infer a more general location relevance which uses not only physical location but a more general notion of locations of interest for Web pages.  ...  However, rather than using this to estimate the geographic sensitivity of the query used to reach this document, we simply learn a distribution over user locations for each document, in the form of a density  ... 
doi:10.1145/2009916.2009938 dblp:conf/sigir/BennettRWY11 fatcat:56r5vuyamzah5f3saj6qmi3mjy

Web Search Query Privacy, an End-User Perspective

Kato Mivule
2017 Journal of Information Security  
A number of web search query privacy procedures involve the cooperation of the search engine, a nontrusted entity in such cases, making query obfuscation even more challenging.  ...  While search engines have become vital tools for searching information on the Internet, privacy issues remain a growing concern due to the technological abilities of search engines to retain user search  ...  Acknowledgements We would like to acknowledge the Department of Computer Science at Norfolk State University for making this work possible.  ... 
doi:10.4236/jis.2017.81005 fatcat:q6v5vkqrzrggnnrlrxbcadgemq

Intent-Based User Segmentation with Query Enhancement

Wei Xiong, Michael Recce, Brook Wu
2013 International Journal of Information Retrieval Research  
Instead of relying on the contextual information of web pages for ad delivery, behavioral targeting enables advertisers to target advertisement to the audience who are more likely to be interested in the  ...  How to select the best pricing methodology and set up the appropriate budget for the advertising campaigns is very important in advertising industry, but it is out of the scope of this study.  ... 
doi:10.4018/ijirr.2013100101 fatcat:2sh4kotdsrh33k4etfu2o3xuoq

Contextualized Relevance Evaluation of Geographic Information for Mobile Users in Location-Based Social Networks

Ming Li, Yeran Sun, Hongchao Fan
2015 ISPRS International Journal of Geo-Information  
This paper then proposes an approach that may be used to contextualize the evaluation of geographic information's relevance.  ...  The proposed algorithm links a priori relevance to the contextualized relevance using the hidden impacts of contextual factors.  ...  Acknowledgments We would like to express our thankfulness to the anonymous reviewers. By providing their valuable comments on this paper they contributed towards the improvement of our work.  ... 
doi:10.3390/ijgi4020799 fatcat:n6p5567r6fgabpq73qscoggzji
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