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How Can E-Commerce Businesses Implement Discount Strategies through Social Media?

Junjie Lv, Zichen Wang, Yuqing Huang, Tong Wang, Yuanzhuo Wang
2020 Sustainability  
Price discounts can dramatically increase sales volume in social e-commerce due to the interaction of online consumers.  ...  It is urgent for e-commerce merchants to learn rules about discount information dissemination in social media, so as to formulate reasonable discount strategies and achieve sustainable business.  ...  Each individual has two alternative strategies: Cooperate C(s = [1,0] T ) or defect D(s = [0,1] T ). Cooperate means participating in information dissemination and interacting with online friends.  ... 
doi:10.3390/su12187459 fatcat:t7zqvgxh5fgzvkwlxtchtdv7gy

Optimal Pricing in the Presence of Local Network Effects [chapter]

Ozan Candogan, Kostas Bimpikis, Asuman Ozdaglar
2010 Lecture Notes in Computer Science  
We study the optimal pricing strategies of a monopolist selling a divisible good (service) to consumers that are embedded in a social network.  ...  Thirdly, we assume that the monopolist can offer the good in two prices, full and discounted, and study the problem of determining which set of consumers should be given the discount.  ...  We are interested in the subgame perfect equilibria of the two-stage pricing-consumption game.  ... 
doi:10.1007/978-3-642-17572-5_10 fatcat:g34mhoc24bac7dlfkaez5ea4lq

Designing Price Incentives in a Network with Social Interactions

Maxime C. Cohen, Pavithra Harsha
2013 Social Science Research Network  
The recent ubiquity of social networks allows firms to collect vast amount of data about their customers and including their social interactions with other customers.  ...  Assuming positive network externalities, we show the existence of a pure strategy Nash equilibrium for the second stage game.  ...  In the literature and in our paper, pricing with simultaneous purchasing decisions is set up as a two-stage game, where the seller designs the prices in the first stage and agents respond by playing their  ... 
doi:10.2139/ssrn.2376668 fatcat:t66mbrob5nh2vemr2mphteaf7m

Understanding the Emerging C2C Electronic Market in China: An Experience-Seeking Social Marketplace

Jin Chen, Cheng Zhang, YuFei Yuan, Lihua Huang
2007 Electronic Markets  
In each stage, the strategies and the outcomes of these two companies are compared.  ...  In this stage, social relationship management becomes critical. A member with a broad information network can get more information from other members through social interaction.  ...  APPENDIX: SUMMARY OF INTERVIEWEES Interviewees eBay Taobao Business managers in marketing and public relations 3 1 Users 16 11  ... 
doi:10.1080/10196780701292468 fatcat:nhs6a2ieiraavo2iarcdywxwim

Marcas digitales y empresas de la Web 3.0: análisis de redes sociales y análisis temático de las actividades de los usuarios y patrones de comportamiento del comercio minorista en línea

Fatemeh Sharafi Farzad, Shaghayegh Kolli, Tohid Soltani, Saeid Ghanbary
2019 AD-minister  
El uso de diferentes redes sociales, como Twitter, y compartir los comentarios también es válido para DigiKala como empresa Web 3.0.  ...  En esta investigación, en primer lugar, se utilizó el método de análisis de redes sociales (SNA) para comprender las relaciones y los nodos individuales en la red.  ...  In the second stage with thematic analysis approach, tweets were encoded with the sampling capability based on the theoretical saturation rule with MAXQDA 2018 software in two stages: open and axial.  ... 
doi:10.17230/ad-minister.34.6 fatcat:fln4nnlztfdy5lzdo34ykvepmu

The Forecasting Sales Volume and Satisfaction of Organic Products through Text Mining on Web Customer Reviews

Fang Lyu, Jaewon Choi
2020 Sustainability  
' fans, price discount, and number of customer reviews affected the sales volume.  ...  customers' purchase intentions, and suggesting web marketing strategies for organic product sales, and by collecting data on organic products' price, current price, free delivery, sales volume, number  ...  It was mainly composed of interconnected node systems in three hierarchical layers (input, hidden, and output). The process of the BP neural network was mainly divided into two stages.  ... 
doi:10.3390/su12114383 fatcat:ilelco2ganhi7dmblwotd32ioq

New Product Presale Strategies considering Consumers' Loss Aversion in the E-Commerce Supply Chain

Chongfeng Lan, Jianfeng Zhu, Daqing Gong
2021 Discrete Dynamics in Nature and Society  
The optimal discounted price in the complete presale case is not necessarily lower than that in the moderately discounted presale case.  ...  Then, considering different presale discounts applied for new products, three presale strategy models were discussed: no-presale strategy, presale strategy with a moderate discount, and complete presale  ...  In Section 3, we formulate and analyze three presale strategy models: no-presale strategy, presale strategy with a moderate discount, and complete presale strategy.  ... 
doi:10.1155/2021/8194879 fatcat:ih7jcwx43nef7mqrfnofcgvc7u

The Distribution Strategy Of A Representative Fair Trade Organization In Korea: The Case Of Beautiful Coffee

Hye-Jeong Cho, Kyung-hee Kim, Sung-Min Ryu, Chul Woo Moon
2011 Journal of Business Case Studies (JBCS)  
This case study analyzes the distribution strategy of Beautiful Coffee, a leading fair trade organization in Korea.  ...  The results indicate that Beautiful Coffee can serve as a good role model for fair trade organizations and have important practical implications for firms pursuing sustainable growth as a social enterprise  ...  Price discounts offered by Beautiful Coffee's online shopping mall are likely to provoke conflicts with its distributors, which sell the same products at full prices.  ... 
doi:10.19030/jbcs.v8i1.6740 fatcat:pmdzms3lcvgz3odaa5nyhuuhzu

Digital marketing mix specific to the IT Field

2016 Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences  
Without this adjustment, any marketing strategy will fail in the future.  ...  In this context, the traditional marketing mix has undergone extensive transformations and the marketing strategy of the companies has been rethought for the digital environment.  ...  , and social networking accounts.  ... 
doaj:a169cc962aba4072b5c7ba39f1482272 fatcat:exvtvlke6bbhlgqocnocs5tkjq

An O2O Commerce Service Framework and its Effectiveness Analysis with Application to Proximity Commerce

Tse-Ming Tsai, Wen-Nan Wang, Yu-Tin Lin, Seng-Cho Choub
2015 Procedia Manufacturing  
With the exponential growth of smart handheld devices and social communities, mobile commerce, social commerce and proximity commerce are also created in the last decades.  ...  via online/offline in adopting this kind of innovation service.  ...  Acknowledgements This study is conducted under the Online and Offline integrated Smart Commerce Platform (2/4) of the Institute for Information Industry which is subsidized by the Ministry of Economy Affairs  ... 
doi:10.1016/j.promfg.2015.07.668 fatcat:pzescsfidjf4zmsh4sl6krn4xq

Social Sharing Behavior Under E-Commerce Context

Yi Liu, Juliana Sutanto
2011 Pacific Asia Conference on Information Systems  
In the era of Web 2.0, social networking sites play an important role in generating online information.  ...  In order to benefit from the social media traffic, e-commerce websites facilitate consumers with many sharing channels on web pages.  ...  However, the discount rate and the price deal remain similar. These subjects can buy the deal and share the deal while the other 4 subjects in each group surf online freely.  ... 
dblp:conf/pacis/LiuS11 fatcat:5l3tjdn3uncblm6secvd4eubiy

Application of Web-based for E-business

E S Soegoto, Departemen Manajemen, Universitas Komputer Indonesia, Indonesia, E Mustafa, Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia, Indonesia
2021 International Journal of Research and Applied Technology  
E-commerce is one of the technologies that should be applied in a company. The objective of this study is to identify e-commerce growth in improving competitive advantage in business processes.  ...  The method used was descriptive method for presenting a complete one picture of the social setting or intended for exploration and clarification of a phenomenon or social reality, by describing number  ...  We can also add voucher codes for discount prices that apply to all purchases of goods. After all in accordance with the wishes of the user, it will proceed to the process stage (Figure 7 ).  ... 
doi:10.34010/injuratech.v1i1.5659 fatcat:vnzsszaphjb6zodsawtu7kiycm

The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount

Slamet Slamet, Bagus Putro Wahyu Prasetyo, Ilya Azmala
2022 European Journal of Business Management and Research  
This study aims to analyze the impact of electronic word of mouth and brand image on online purchasing decisions moderated by price discounts.  ...  The research instrument is a questionnaire designed to measure electronic word of mouth, brand image, price discount, and online purchase decisions.  ...  Price discount is a pricing strategy that involves a long-term plan to reduce prices systematically after introducing a product with a high price (Peter & Olson, 2014) .  ... 
doi:10.24018/ejbmr.2022.7.2.1340 fatcat:2kyzsq35fzb7vgprygxkdl26um

Analysis of Influence Price Discounts, Free Gifts, and Social Media Marketing on Consumer Behavior with Aida Method on Huawei Premium Smartphone Products in Indonesia

Olga Monica, Dra. Indrawati
2020 The International Journal of Business & Management  
A marketer can connect with social media in two ways, utilize existing social media they have or creating their social media.  ...  Social Media Marketing Social media is an online social network that is independent and commercial as a place where people gather to socialize and share messages, opinions, images, videos and other content  ...  smartphone in Indonesia (price discount, free gift, and social media marketing) on consumer behavior by the AIDA method.  ... 
doi:10.24940/theijbm/2020/v8/i1/bm2001-052 fatcat:x5ufczqopnecpditkrpz34vix4

Competing across Different Channels for Personalized Service

Lei Wang
2011 International Conference on Information Systems  
switching cost can be neglected, and the firm with marginal cost advantage should always take the "pay to switch" strategy in order to maximize its total profit.  ...  The optimal pricing strategies vary depending on both the switching costs and marginal costs.  ...  The convenience and social support of surfing for fitness guidance online can make it as effective as working with a trainer in person (Bush, 2011) .  ... 
dblp:conf/icis/Wang11 fatcat:5rlnjupk6vg3bbtcthn3amvr4m
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