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Seeing with the Customer's Eye: Exploring the Challenges and Opportunities of AR Advertising

Ko de Ruyter, Jonas Heller, Tim Hilken, Matthew Chylinski, Debbie I. Keeling, Dominik Mahr
<span title="2020-04-07">2020</span> <i title="Informa UK Limited"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/jlcunp4pbvbqfho2myytb5a4me" style="color: black;">Journal of Advertising</a> </i> &nbsp;
It proposes a conceptual case for contextualization of advertising content through AR technology.  ...  This position article on augmented reality (AR) advertising offers a conceptual framework of recent scholarship on the intersection between AR technologies, advertising, and marketing metrics.  ...  Matching content in real time to customer's contextual tasks enhances the effectiveness of AR advertising.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1080/00913367.2020.1740123">doi:10.1080/00913367.2020.1740123</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/pcdv2n4nxzg4fomcbfmwclh62q">fatcat:pcdv2n4nxzg4fomcbfmwclh62q</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20210427130855/https://cris.maastrichtuniversity.nl/ws/files/53215037/Mahr_2020_Seeing_with_the_Customers_Eye.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/f1/f5/f1f5506d2759a7c57fb1840172638a6222047893.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1080/00913367.2020.1740123"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> tandfonline.com </button> </a>

AI-Driven Contextual Advertising: A Technology Report and Implication Analysis [article]

Emil Häglund, Johanna Björklund
<span title="2022-05-02">2022</span> <i > arXiv </i> &nbsp; <span class="release-stage" >pre-print</span>
Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers.  ...  The growing interest in contextual advertising is in part a counterreaction to the current dependency on personal data, which is problematic from legal and ethical standpoints.  ...  It can detect signals like topic, sentiment, visual complexity or imagery, target particular messages, and optimize bidding in programmatic real-time auctions for advertising space.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2205.00911v1">arXiv:2205.00911v1</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/qju7bjletjeurah6lrakzrv24m">fatcat:qju7bjletjeurah6lrakzrv24m</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220505151027/https://arxiv.org/pdf/2205.00911v1.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/d6/19/d619e5f69d23c35c808fe34ef89358ed9e096fe5.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2205.00911v1" title="arxiv.org access"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> arxiv.org </button> </a>

The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites

Nam Hyun Um
<span title="">2017</span> <i title="Inderscience Publishers"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/crdjokpknbcvhi6ellxme5eqhq" style="color: black;">International Journal of Internet Marketing and Advertising</a> </i> &nbsp;
This study investigates how advertising on news websites is affected by social presence, contextual congruence and source credibility.  ...  Contextual congruence also positively influences consumers' advertising and brand evaluations. Source credibility, however, positively influences only advertising evaluation (not brand evaluation).  ...  The real-time bidding can help marketers reach consumers in real time, and target potential customers according to location and context (Ballve, 2013) .  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1504/ijima.2017.082999">doi:10.1504/ijima.2017.082999</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/chbfwlrztfdfdazphyau6a22c4">fatcat:chbfwlrztfdfdazphyau6a22c4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20180602001938/http://www.inderscience.com/storage/f134511106798122.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/18/3e/183e386fd26f66aeac09bc95478ec33588bd181d.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1504/ijima.2017.082999"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Page 363 of Communication Abstracts Vol. 19, Issue 3 [page]

<span title="">1996</span> <i title="Sage Publications, Inc"> <a target="_blank" rel="noopener" href="https://archive.org/details/pub_communication-abstracts" style="color: black;">Communication Abstracts </a> </i> &nbsp;
Given the explosion of research in the past decade that has examined the atti- tudes toward the advertisement, the advertised brand, and purchase intention (Aad-Ab-PI) relationship using adult subjects  ...  Portrayals of race and age were not found to be close to real world patterns of aggression. As for contextual reality, the findings did not support a morality play template.  ... 
<span class="external-identifiers"> </span>
<a target="_blank" rel="noopener" href="https://archive.org/details/sim_communication-abstracts_1996-06_19_3/page/363" title="read fulltext microfilm" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Archive [Microfilm] <div class="menu fulltext-thumbnail"> <img src="https://archive.org/serve/sim_communication-abstracts_1996-06_19_3/__ia_thumb.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a>

Towards Global Optimization in Display Advertising by Integrating Multimedia Metrics with Real-Time Bidding

Xiang Chen
<span title="">2017</span> <i title="ACM Press"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/lahlxihmo5fhzpexw7rundu24u" style="color: black;">Proceedings of the 2017 ACM on Multimedia Conference - MM &#39;17</a> </i> &nbsp;
Real-time bidding (RTB) has become a new norm in display advertising where a publisher uses auction models to sell online user's page view to advertisers.  ...  This ad displaying process is biased towards the publisher. In fact, the benefits of the advertiser and the user have been rarely discussed.  ...  Secondly, we simulate a real-world advertising system based on an auction dataset and two multimedia datasets.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1145/3123266.3123966">doi:10.1145/3123266.3123966</a> <a target="_blank" rel="external noopener" href="https://dblp.org/rec/conf/mm/Chen17b.html">dblp:conf/mm/Chen17b</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/kolputa3dzf4fob5hzxvxyygzq">fatcat:kolputa3dzf4fob5hzxvxyygzq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20190218135537/https://static.aminer.org/pdf/20170130/pdfs/mm/gr6ogtnvh30f5jnozbiadr1papuskxlb.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/1a/fa/1afafb818a95a0dcbec3f5d85ee8cab3ea5d5440.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1145/3123266.3123966"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> acm.org </button> </a>

We Know What You Want: An Advertising Strategy Recommender System for Online Advertising [article]

Liyi Guo, Junqi Jin, Haoqi Zhang, Zhenzhe Zheng, Zhiye Yang, Zhizhuang Xing, Fei Pan, Lvyin Niu, Fan Wu, Haiyang Xu, Chuan Yu, Yuning Jiang (+1 others)
<span title="2021-06-08">2021</span> <i > arXiv </i> &nbsp; <span class="release-stage" >pre-print</span>
Simulation experiments based on Taobao online bidding data show that the designed contextual bandit algorithm can effectively optimize the strategy adoption rate of advertisers.  ...  advertising.  ...  Finally, we maintain a database that stores the real-time advertising performance of the advertisers, this database also shows the real-time advertising performance to advertisers in the dashboard of the  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2105.14188v2">arXiv:2105.14188v2</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/t7n42qqo7ffifgfiyzipsgel34">fatcat:t7n42qqo7ffifgfiyzipsgel34</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20210603013231/https://arxiv.org/pdf/2105.14188v1.pdf" title="fulltext PDF download [not primary version]" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <span style="color: #f43e3e;">&#10033;</span> <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/fb/ac/fbac787435d9f2bb3d9caf6bc5e465a1ec28bafa.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2105.14188v2" title="arxiv.org access"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> arxiv.org </button> </a>

Users' View on Context-Sensitive Car Advertisements [chapter]

Florian Alt, Christoph Evers, Albrecht Schmidt
<span title="">2009</span> <i title="Springer Berlin Heidelberg"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/2w3awgokqne6te4nvlofavy5a4" style="color: black;">Lecture Notes in Computer Science</a> </i> &nbsp;
and contextual content distribution system.  ...  We describe an implementation of the system that includes components for car owners to describe their preferences and for advertisers to contextualize their ad content and distribution mechanism.  ...  On the client side, several context agents provide real-time data about the current context of the advertising medium.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1007/978-3-642-01516-8_2">doi:10.1007/978-3-642-01516-8_2</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/zcsconpjv5hazicqrrm7rknjre">fatcat:zcsconpjv5hazicqrrm7rknjre</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20170808071320/http://www.medien.ifi.lmu.de/pubdb/publications/pub/alt2009pervasive/alt2009pervasive.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/5b/f5/5bf589bcdc0b1248505e321e3051287530e67481.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1007/978-3-642-01516-8_2"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> springer.com </button> </a>

Design of the PromoPad

Wei Zhu, Charles B. Owen
<span title="">2008</span> <i title="IGI Global"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/pul2sjfqe5alhj5nftqnaceo74" style="color: black;">Journal of Organizational and End User Computing</a> </i> &nbsp;
Augmented reality technologies as a new way of human computer interaction make possible real-time modification of our perception of reality without active user interference.  ...  The concept of dynamic contextualization is further investigated in this setting with a list of possible context modifications and their relation to advertising and the psychology of consumer purchasing  ...  Dynamic contextualization, the real-time modification of context, can be enabled by augmented reality technologies with augmentations and diminishments.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.4018/joeuc.2008070103">doi:10.4018/joeuc.2008070103</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/5u55lpirj5hvrdcqfvffazrot4">fatcat:5u55lpirj5hvrdcqfvffazrot4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20100619220615/http://metlab.cse.msu.edu/publications/PromoPad_AMCIS_V2.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/53/1b/531b8f8e82499c31bd49a5beeb4ba3899828591d.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.4018/joeuc.2008070103"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Page 98 of Communication Abstracts Vol. 17, Issue 1 [page]

<span title="">1994</span> <i title="Sage Publications, Inc"> <a target="_blank" rel="noopener" href="https://archive.org/details/pub_communication-abstracts" style="color: black;">Communication Abstracts </a> </i> &nbsp;
The results indicated modest increases in computer experience levels and little change in attitudes toward the machines over time.  ...  This consensus highlights the need of further research on stylistic context in advertising—the physical and sensory cues that “place” a product in some real or imaginary setting.  ... 
<span class="external-identifiers"> </span>
<a target="_blank" rel="noopener" href="https://archive.org/details/sim_communication-abstracts_1994-02_17_1/page/98" title="read fulltext microfilm" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Archive [Microfilm] <div class="menu fulltext-thumbnail"> <img src="https://archive.org/serve/sim_communication-abstracts_1994-02_17_1/__ia_thumb.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a>

A Framework of Location-Based Advertising Effectiveness: Perspectives of Perceived Value and Satisfaction

Xuan Cu Le, Department of Economic Information System & Electronic Commerce, Thuongmai University, Vietnam, Tran Hung Nguyen, Department of Economic Information System & Electronic Commerce, Thuongmai University, Vietnam
<span title="2021-12-31">2021</span> <i title="Asia Business Research Group"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/rfb67unil5ccdcc5r7vnlpvahe" style="color: black;">Asian Journal of Business Research</a> </i> &nbsp;
Location-based advertising (LBA) is a salient instance.  ...  A research model is constructed based on the Choice Value Model (CVM) to identify a range of important factors navigating perceived value, satisfaction and behavioral intentions toward LBAs.  ...  It is important to deliver advertising messages to targeted customers by identifying adequate real-time (when), relevant place of consumers nearby vendors (where) and target objects (who).  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.14707/ajbr.210112">doi:10.14707/ajbr.210112</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/7gpgwgeqjzgzbojweahv4bhnaq">fatcat:7gpgwgeqjzgzbojweahv4bhnaq</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20220216053800/https://www.magscholar.com/ajbr/ajbrv11n3/ajbr210112.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/ba/76/ba76bc1ab8c5fc1641d6c0a3f4cdc4d2a09de909.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.14707/ajbr.210112"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

MM2RTB: Bringing Multimedia Metrics to Real-Time Bidding [article]

Xiang Chen, Bowei Chen, Mohan Kankanhalli
<span title="2017-08-01">2017</span> <i > arXiv </i> &nbsp; <span class="release-stage" >pre-print</span>
In display advertising, users' online ad experiences are important for the advertising effectiveness. However, users have not been well accommodated in real-time bidding (RTB).  ...  In this paper, we propose a novel computational framework which brings multimedia metrics, like the contextual relevance, the visual saliency and the ad memorability into RTB to improve the users' ad experiences  ...  To increase user's engagement towards the displayed ads, we introduce the contextual relevance. rough a series of eye-tracking experiments, recent research found that users tend to avoid ads in web search  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/1708.00255v1">arXiv:1708.00255v1</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/2rj67ukrqjeadl5u25rinvx5nu">fatcat:2rj67ukrqjeadl5u25rinvx5nu</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20191023225830/https://arxiv.org/pdf/1708.00255v1.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/e9/ba/e9bad66dae47b320c0da5cb20c8f1bbebc082af2.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/1708.00255v1" title="arxiv.org access"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> arxiv.org </button> </a>

Customer Testimonials and News Clips as Contextual Cues in the Consumer Cognitive Processing of Online Shopping

Shih-Lun Alex Wang
<span title="2003-12-10">2003</span> <i title="Informa UK Limited"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/rxl6z435hfbxvgojgpwv2ldqii" style="color: black;">Journal of Promotion Management</a> </i> &nbsp;
purchase intention when either one of these content classes are present to serve as a contextual cue.  ...  The findings suggested that consumers evaluated a web store by focusing on trust and believability of the content class to draw conclusion of their attitude toward shopping at the web store.  ...  real business.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1300/j057v09n01_12">doi:10.1300/j057v09n01_12</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/ir2zljpl7redxn7tz4i6cib6g4">fatcat:ir2zljpl7redxn7tz4i6cib6g4</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20100620222415/http://www.sp.uconn.edu/~alw03009/JPM-9-1-2-2003.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/85/89/8589574ebf2bea6f0a4e11302917e83768c66d2a.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1300/j057v09n01_12"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> Publisher / doi.org </button> </a>

Dynamic Knapsack Optimization Towards Efficient Multi-Channel Sequential Advertising [article]

Xiaotian Hao, Zhaoqing Peng, Yi Ma, Guan Wang, Junqi Jin, Jianye Hao, Shan Chen, Rongquan Bai, Mingzhou Xie, Miao Xu, Zhenzhe Zheng, Chuan Yu (+3 others)
<span title="2020-06-29">2020</span> <i > arXiv </i> &nbsp; <span class="release-stage" >pre-print</span>
In real applications, an advertisement (ad) usually needs to be exposed to the same user multiple times until the user finally contributes revenue (e.g., places an order).  ...  The typical objective is to maximize the advertiser's cumulative revenue over a period of time under a budget constraint.  ...  However, another challenge in online advertising is that the user requests are arriving sequentially in real time and thus real-time decision makings are required.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2006.16312v1">arXiv:2006.16312v1</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/j2lh2tta3je6lc3z5jva2f5fee">fatcat:j2lh2tta3je6lc3z5jva2f5fee</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200831200850/https://arxiv.org/pdf/2006.16312v1.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/06/5f/065fa80536bc84cd2aecb5d2d6f0e651528c9b96.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener" href="https://arxiv.org/abs/2006.16312v1" title="arxiv.org access"> <button class="ui compact blue labeled icon button serp-button"> <i class="file alternate outline icon"></i> arxiv.org </button> </a>

AdReveal

Bin Liu, Anmol Sheth, Udi Weinsberg, Jaideep Chandrashekar, Ramesh Govindan
<span title="">2013</span> <i title="ACM Press"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/ec3stn5zango5b4zodjuij4olu" style="color: black;">Proceedings of the Twelfth ACM Workshop on Hot Topics in Networks - HotNets-XII</a> </i> &nbsp;
targeting mechanisms used by advertisers.  ...  Ads related to Insurance, Real Estate and Travel and Tourism make extensive use of behavioral targeting. Furthermore, up to 65% of ad categories received by users are behaviorally targeted.  ...  Ad categories of Politics and Government is the most contextual while ads from the categories of Insurance, Real Estate and Travel and Tourism are heavily targeted towards the user's online interests.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1145/2535771.2535783">doi:10.1145/2535771.2535783</a> <a target="_blank" rel="external noopener" href="https://dblp.org/rec/conf/hotnets/0004SWCG13.html">dblp:conf/hotnets/0004SWCG13</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/n3gvpdprhvehldhjtxi5vdw57q">fatcat:n3gvpdprhvehldhjtxi5vdw57q</a> </span>
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20160806035526/http://conferences.sigcomm.org/hotnets/2013/papers/hotnets-final51.pdf" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext"> <button class="ui simple right pointing dropdown compact black labeled icon button serp-button"> <i class="icon ia-icon"></i> Web Archive [PDF] <div class="menu fulltext-thumbnail"> <img src="https://blobs.fatcat.wiki/thumbnail/pdf/bf/60/bf60330790d7abe294b559ddadc8565d5611ebc6.180px.jpg" alt="fulltext thumbnail" loading="lazy"> </div> </button> </a> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1145/2535771.2535783"> <button class="ui left aligned compact blue labeled icon button serp-button"> <i class="external alternate icon"></i> acm.org </button> </a>

The role of context in media architecture

Andrew Vande Moere, Niels Wouters
<span title="">2012</span> <i title="ACM Press"> <a target="_blank" rel="noopener" href="https://fatcat.wiki/container/dxekjjblvfchlg6ao6esj3r37a" style="color: black;">Proceedings of the 2012 International Symposium on Pervasive Displays - PerDis &#39;12</a> </i> &nbsp;
In spite of its intrinsic 'dynamic' character, we conclude that media architecture seems not well prepared to adequately respond to changes in its context over time.  ...  In this paper, we investigate the contextual characteristics of media architecture -parameters that impact its integration in the existing social fabric -from a socio-demographic (environment), technical  ...  The most obvious reason as provided by the content provider is that advertisers are still inexperienced with the concept of contextual advertising shown on a public display.  ... 
<span class="external-identifiers"> <a target="_blank" rel="external noopener noreferrer" href="https://doi.org/10.1145/2307798.2307810">doi:10.1145/2307798.2307810</a> <a target="_blank" rel="external noopener" href="https://dblp.org/rec/conf/perdis/MoereW12.html">dblp:conf/perdis/MoereW12</a> <a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/q44ri5k4hreubgk336v4k5gfha">fatcat:q44ri5k4hreubgk336v4k5gfha</a> </span>
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